Bad Bunny and Karol G are the most listened to artists on Spotify in Spain in 15 years

Puerto Rican Bad Rabbit and Colombian Karol G. They are the most listened to artists of 15 years Spotify The same successes this company has recently achieved in Spain, becoming the #1 audio company instreaming‘ Worldwide.

These are some of the data presented at the press conference on Monday in Madrid to mark the anniversary of the Swedish platform: in which Rosalia He is the national figure with the most reproductions worldwide. and 52nd session Strange And quevedo It remains the song with the most followers in Spain.

Spotify was registered in Sweden in 2006, when it went public in 2008. Pirate fees have depleted the marketespecially in the Netherlands and Spain, and what was called the digital market relied on downloads, especially the old multitones for mobile phones.

This was a pretty big mindset shift, especially for music owners, labels and artists. This was no longer sold, but instead rented to potential listeners; This proved to be the best solution for a sinking market in the long run.

Today, it exists in 183 markets worldwide with more than 550 million users. Those who regularly use its catalog of more than 100 million songs, more than 220 million of them with some form of payment method.

Regarding the evolution of Spanish artists, there has been an increase of more than 2,300% since 2008; increased from the current 2,800 to the current 70,400 emerging; more than 680 of them exceeded one million monthly sales.

One of the challenges in music will be to “be part of the solution” in the face of the prevailing asymmetry in the visibility of female artists, with initiatives such as the Equal Fest festival held in Madrid and Buenos Aires last September, which has financial repercussions: only a fifth appear on the target list.

“We maintain the same caution regarding artificial intelligence that companies generally regard this issue; we will celebrate any technological advances that help connections between artists and fans, but within a legal framework that takes into account the protection of rights,” added Melanie Parejo, head of Music for Southern and Eastern Europe.

Beyond that, Spotify’s attention is currently on podcasts. With more than 5 million listens and 1 million in Spanish in just five years, this company is the world leader in listening to such formats, thanks to areas such as the following. ‘Understand your mind’, ‘No one knows anything’ and ‘The Wild Project’ which is the most played in Spain.

The future will also appear in the introduction to the audiobook catalogue; It’s something that’s been a reality in the UK and Australia since this month, and “will also come to Spain, although it’s currently unknown when.”

Source: Informacion

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