Within the framework of the 25th General Assembly meeting of the World Tourism Organization (UNWTO) held in Samarkand (Uzbekistan), Spanish Film Commission presented the project ‘Spanish Screen Grand Tour’. This is a pioneering attempt to explore Spain from another perspective, drawing on cinema, TV and other productions. The initiative addresses the problem of promoting this tourism segment by relying on the appeal created by productions shot in our country and by combining two successful sectors such as tourism and audiovisual sectors.
The ‘Screen Grand Tour of Spain’ is an example of a new and growing type of tourism called “screen tourism”. The emotional bond created by visual fictions It creates a special interest in the people who see it, towards the places where they are shot. Thus, while the audience discovers the locations and venues of their favorite productions, they become immersed in the culture and richness of that destination before even visiting it.
The project was born to offer audiovisual travelers special routes to discover filming locations in Spain. The profile of the traveler coincides with that of people who are emotionally attached to the places they go to, who use networks, who are sensitive to environmental sustainability, in short, who are a much better ambassador of the place they go to. Spanish Film Commission aims to contribute to cinema with ‘Spanish Screen Grand Tour’ dissemination of the country’s image and Spanish culture Using the audiovisual sector as a dissemination tool.
Carlos Rosado, President of the Spanish Film Commission, who was responsible for the presentation of the project at the Assembly held in Uzbekistan, said that “for the tourism industry, this initiative represents a commitment to a segment with extraordinary growth potential, as it is an unstoppable process.” trend internationally”.
“Even the name of the project talks about a big ‘tour’, visiting our country. Get to know every corner through shots “From the classics to the newest, these destinations welcome you,” he added.
Spain is at the top of the tourism and audiovisual sectors
According to the latest research by TCI Research, one in ten European tourists in 2022 will choose their destination under the influence of movies and TV series. These figures highlight a point Window of opportunity for the tourism industryand the screen tourism segment in particular is growing exponentially thanks to the pace of new productions and increasing consumption and interest in audiovisual products.
In Spain, the Spanish Film Commission is a non-profit association that coordinates the efforts of a large network of ‘film commissions’ and ‘film offices’ scattered throughout the region, leading the way in positioning the country as a destination for audiovisual filming.
The Spanish Film Commission is an affiliated member of UNWTO and its participation in this event represents a major milestone for the association; because the Assembly brings together the main representatives of government organizations, representatives of the tourism industry and representatives of international business organizations dedicated to the tourism sector. 160 countries. UNWTO, which has chosen the project to be presented in this context, will provide its support to the project. From 2024.