When Taylor Swift announces 14 new concerts on the European leg of her ‘Eras Tour’ on Twitter, it will be the first historic tour to break a record, according to analysis. billion dollar donation, Canadian Prime Minister Justin Trudeau took to the social network to ask the American not to forget his northern neighbors. “Don’t make another cruel summer,” he wrote, referring to “Cruel Summer.”
The FBI office in Washington also regained control of the top six studio businesses to launch the “Talk Now (FBI Version)” campaign that encourages citizens to collaborate, taking advantage of the release of the third of Swift’s re-recorded albums. inform.
References to Swift also abounded in the United States Senate hearing in January after Ticketmaster’s failure to sell concert tickets in the United States (repeated issues elsewhere, such as France). ), the monopolistic practices of the company and its parent company, Live Nation, were brought up again.
The trend towards ‘quick’ references has also permeated many of the many legislative initiatives launched in the US at the state and federal level, demonstrating Swift’s political weight. And this influence in the spheres of highest power represents only one of the elements that confirms the true multifaceted and far-reaching phenomenon that the Pennsylvania singer has become at the age of 33.
Broken paradigms and unbreakable bonds
After 17 years, Swift moved to Nashville as a teenager thanks to a determined family. parental support for careershe stepped into ‘country’ with a self-titled album that accidentally broke the paradigms that music was not for girls and teenagers.
Those he caught in those early days did not abandon him. With each record, each raid on new land, each reinvention, and each step in its evolution, followers were added as this bond grew stronger and, especially the followers
It’s partly because he started using technology on the music scene to strengthen bonds like no one before him. first with MySpace and Tumblr, then with Instagram and TikTok. Lucian Grainge, president of his current company, Universal, believes that “the way he uses technology to create an authentic connection with his fans in many ways defines the modern music industry.”
Swift has also managed to prove, like several others, that she is extremely adept at acting in an evolved pop culture. Demand more than just music work. Today, when everything turns into a kind of multiplayer game where you either give something special or risk losing yourself like a tear in a torrential rain of offers, every appearance on the networks, every song, every video or every message has made it. kind of puzzle. His audience is like Sherlock Holmes, searching for hidden messages, hidden meanings… “I trained them to be like that,” he once admitted.
beyond music
Already in the Swift phenomenon Passed Barbra Streissand As the artist with the most albums at #1 (12), there’s something beyond all that. Lately a psychiatrist She wrote an article in ‘The New York Times’ describing how Swift helped transform her practice, especially with girls, teenagers and youth. Clean lyrics allay parents’ concerns, but at the same time, without irony or, apparently, intellectual approachtell the audience that there is no right or wrong feeling.
Ann Powers, a critic of public radio NPR, reassured Swift for her part. “much more innovative than people think” to an artist who does sensitive work that some see as over-rehearsed, lacking real spontaneity. “He looked at how young people form their identities, their rules, and discovered a way to write songs that speak to that and honor the confessional singer-songwriter lineage,” the expert explained.
Meanwhile, essayist BD McClay wrote in ‘The Washington Post’ in his presentation of Swift’s art that he constructed “a window that is essentially a mirror.” You look at the emotional world of his music but all you see is yourself”. And his view is, “Part of Swift’s appeal lies in this contradiction.”
Swift also ran from 2014 to 2017. He pulled out his entire catalog. spotify, that “things of value must be paid for” and that ” music shouldn’t be free”. He is the one who reached an agreement with Universal in 2018 that allowed him to own all the music he recorded. And he who started himself A feminist crusade against Scooter Braun, the man who, despite himself, retains the rights to his first six masters, is involved in the re-recording project. It also took control, forcing anyone who wanted to use that music to use new versions, educating young people about music rights, and making it ethical and profitable to support new ones. .old records.
The reins of an empire
There is also such a thing as ‘The Eras Tour’, ‘The Eras Tour’, which after five years is scheduled to give 52 concerts in the US and currently 54 concerts in the rest of the world, and it cannot be ruled out that it will add more. He performs 44 songs from 10 albums in 3.5 hours. a whole orbit The size of the fields and the capacity of tens of thousands of people do not prevent the participants from leaving, praising their sense of intimacy. And on the sports arenas that are often leaking testosterone, the so-called “exuberant femininity” persists.
Twisting the loop, Swift is both old-fashioned and keeps the algorithm strong. In the words of Tyler Foggatt in The New Yorker, “In an era dominated by short-lived online content, a show created a long-lasting real-life experience, but the tour was also perfectly designed to be consumed online.”
According to calculations made by The Wall Street Journal without official data, each concert has a revenue of approximately $100 million. 13 million dollars, Swift keeps between 40% and 60% after facing expenses. If the profit from the sale of ‘merchandising’ is also added, and also after subtracting the costs, this means: He will earn between $400 and $600 million with the tour.
study object
It is not surprising that Swift has become the object of study. stanford One of the universities that attend classes that put Swift at its epicenter, like Berklee College of Music, NYU (which awarded him a PhD in 2022) or the University of Texas at Austin. examine his writing and composition her career in feminism, race, and industry.
is of interest to economists as well. Paul Krugmanthose who used it a few weeks ago to comment on the live music industry or private business media like Bloomberg or ‘Journal’. In the first, you can find a video that analyzes the situation. fast economy the latter immersed herself in lectures that allowed her to learn about the Swift business, which her fans affectionately call. “capitalist queen”.
Unlike other artists like Rihanna, did not diversify the business. He remains deeply involved and surrounds himself with a limited circle of advisers and confidants, including his parents. And it didn’t go bad: According to ‘Forbes’ she is the second richest woman in the music worldHe has a fortune of 740 million dollars.