On August 1, 1981, a group of teenagers celebrated the televised image of the man who set foot on the moon, with hugs and tears of joy. 12 years had passed Buzz Aldrin put the American flag on Earth’s satellitebut this time the stars and stripes have been replaced with the company’s logo. The first music channel is on television 24 hours a day.. The phenomenon had just been born MTValthough very few people saw the first Video clip broadcast on the channel, of course, Video killed the radio star From The Buggles. In fact, the custodians did this from a bar in Fort Lee, New Jersey, because listening was not possible in New York. Cable television was still in its infancy, and the idea of a seamless music space for younger audiences didn’t appeal to operators who weren’t forward-thinking. No one could imagine the significance of what had just happened.
One of the anecdotes told in this documentary. mtv. The video clip revolution (2019) premiered on Movistar Plus+ on July 27 by Tyler Measom and Patrick Waldrop.. It is a journey through its history with testimonies of its supporters, a group of young people with no television experience but with many ideas and a desire to have fun. According to the memories of the interviewees, the offices of the company looked like what they tried to do the same decades later. beginnings force the internet. They lived almost in the studio but also went out every night, shoulder to shoulder with the big figures of rock music, hopping from party to party. There was no set hour, you just had to make an effort and be very creative. looks epic they started in a garage there were only guitars here, people Cool and little money
Despite having everything to succeed, neither of the two industries they depend on—cable TV and music—trusted the project, so they didn’t have a lot of funds, but they had creativity. For example, managed to make the first viral campaign before the concept existed. George Lois, a veteran of thousands of ad wars and a member of the MTV team, remembered a cereal commercial featuring celebrities saying “I want my Maypo” and decided to change the idea a bit. He contacted his friend Mick Jagger to have him videotaped. “I want my MTV” (His diabolical majesty accepted the modest payment of a dollar). MTV co-founder John Sykes turned to The Who’s Pete Townshend with the same request. HE mode He said yes, and gradually, with a good group of famous musicians, they succeeded in persuading young people in the United States to call cable operators and say, “I want my MTV.” they swept away
despite the first Video clip accepted as such Hard Days Night From The Beatles (1964), the format has yet to be successful in North America. In fact, MTV’s original idea came from The Monkees’ Michael Nesmith’s work with the song’s video. River which excites the record label. He realized and created a goldmine here to attract young audiences. pilot From MTV: PopClips. With this example, and with Robert W. Pittman, Warner-Amex convinced Satellite Entertainment executives to release the 24-hour music channel project.
But when they started walking, one of the first problems arose: They didn’t have it. video clips enough to fill the time without repeating yourself too much or pushing yourself too hard. clips they didn’t smell so they looked United KingdomA country that is much more advanced in this discipline thanks to programs such as Top of the Pops, determinants when it comes to sales records. This video format was ridiculously expensive and had an incredible return on investment, so they bought it for themselves and nailed it in the head. The money machine started working at full speed.
The second big problem arose when they had already achieved success. Artist Rick James accused the chain of almost never posting videos of black artists.. The excuse of the responsible is that the channel is just rock ‘n’ roll and there were hardly any racist artists of this type, but it was so easy to find examples that broke the premise that they did not get away with the accusation of racism. David Bowie exposed the network in a May 1983 interview when he directly asked the interviewer why black artists weren’t playing their music. The answer to my stutter didn’t help at all.
HE Billy Jeans by michael jackson The solution to the problem was, at the same time, – reluctantly – publicity. rap in your programming. Guitar music was no longer the only genre of youth – in fact, music videos Metal With their long hair, bangs, and half-naked girls, they were already snobs in the mid-80s and had no choice but to fit in. The evolution of the culture is what made MTV slowly cease to be a television station. video clips promoting other content that puts the public on the screen until it becomes inclusive reality Now it is, but they’ve invented other pop culture milestones that have been linked to their names before. MTV Video Music Awards.
what happened in spain
It took years for MTV to reach Spain, and when it did, not everyone had access. It was in 2000 and only Canal+ partners could see it. This music reporter Beatriz Rodríguezin the media as follows: main 40 anyone FNAC cultureRemember how you recorded it on VHS video clips favorites that aired on original MTV. “Later, the more alternative MTV2 came along and I really enjoyed watching videos there accompanying great songs by Placebo, Queens of the Stone Age or The White Stripes, among others,” he continues. She also tells EL PERIÓDICO DE ESPAÑA of the group Prensa Ibérica: “With the arrival of MTV Spain, I remember MTV Kabuki with Guillem Caballé, the discovery by Deborah Ombres, or their review in MTV Select, with Miguel Such and Claudia González.
The channel became available on digital terrestrial television in 2010, but became paid again in 2014. By then, its original character as a 24-hour music channel had long since disappeared. Pepo Márquez, leader of The Secret Society and CEO of Big Audio MediaHe tells this media: “MTV’s transformation into a reality television channel is part of a global trend that began nearly 15 years ago and is transforming the music media we know in Spain: rolling stones transformed from a reference music magazine to a catalog life style; The Land of Temptation closed; 40 They stopped programming guitar music, or they were the only live music talent shows that could be seen on television.”
He knows how the music industry works, having worked for years both as an artist and with labels like Universal, Rolling Stone, PIAS and YouTube Music. According to that: “The evolution of mass music from the early ’80s to the present would have been different without MTV.. Thanks to him, the music video became an art in itself, not just a promotional tool, and the success of the artists’ careers necessarily depended on their success on the channel.”
Márquez also points to the company’s minds’ ability to transform recorded music. “They left unique moments in history by creating venues like MTV Unplugged (like Nirvana’s MTV Unplugged or Eric Clapton’s, to name two iconic examples). For several years he was avant-garde, and almost every style was influenced by his influence: Metal with the program Headbanger BallHE hip hop or alternative rock with 120 Minutes,” he says.
Rodríguez also thinks it’s a high-dimensional cultural phenomenon. “Introduced several generations to popular culture. First of all, I am the one who has already turned 40. 90’s kids We remember those wonderful moments when part of the video clip was featured. hunt love Until the Smashing Pumpkins at twelve or the red carpets of the MTV Awards of the time with both musicians and artists of the time like Winona, Gwyneth, Ethan, and all the big stars of the moment. The journalist, like many other people, has not yet understood why this has become news content. reality. “It should have continued with its cultural function, where it has performed so well for decades. I think what came next was another attack on music, a property we didn’t know how to properly protect,” he confirms.