“Since its launch in the transition years, ‘Viajar’ has accompanied the Spanish community, modernizing and opening up to the world. “For those who see travel as a unique and enriching experience, it has served as a guide, helping to better understand the people and their culture.” javier mollThe president of the Prensa Ibérica group sums up the 45-year history of the publication in his speech.
The magazine celebrated its 45th anniversary with an emotional evening outdoors at the elegant Palace of the Dukes of Pastrana on Madrid’s Paseo de la Habana, sponsored by the Dominican Republic, Jeep, Nautalia and Oliva Nova. Officials, personalities from the world of travel and culture, managers of brands collaborating with the publication, and many loyal names who have accompanied the magazine throughout its nearly half-century history attended the gala. Among them, actresses Megan Montaner, cecilia gessa And Montse Pedrocomedians lara palm And carlos latre‘influencers’ Xavier de Miguel And Matias Ferreirasinger Marilynrelated to dancing aloneor actor George Torres.
journalist Pilar Garcia Muniz He welcomed the attendees by introducing the event, which started with the intervention of Javier Moll and was followed by the director of ‘Viajar’ magazine. Josep Maria Palau.
The head of the Prensa Ibérica group emphasized that he “has a desire to travel”. We are on the doorstep of probably one of the best years for tourism, a vital sector for our economy, whose spending and overnight stays are already exceeding pre-pandemic figures. The recovery of the industry is taking steps to accelerate it,” he said. Citing the more than 425,000 readers he has amassed, according to the EGM made public this week, Javier Moll said, “Traveling is in fashion, reading about travel is too,” 64% more than in the same period last year; Additionally, the latest report from GFK, the digital audience benchmark, associates more than 600,000 unique users on the Internet with “Travel”. Here are some numbers that lead Moll to the conclusion that “‘Viajar’s 45th anniversary proves his journalistic quality and invites us to think he has a great future ahead of him”.
After his remarks, the participants had the opportunity to enjoy the “Viajar” Universe in a video describing the magazine’s 45 years before the magazine’s director Josep María Palau said that “Viajar” is the “home of the word”. a place where travelers, experts or amateurs meet to tell stories brought from all over the world. And this has been so for a long time since Spain adopted the Constitution; perhaps that is why ‘Travel’ has contributed so much to the democratization of travel from its pages”.
Palau also reassured that ‘Viajar’ would not have been what it is today without the work of great directors over these 45 years: louis carandell, Soledad Portolas anyone Mariano Lopez” and “with the support of Prensa Ibérica, who believes in travel adventure, the team that works every day and always at the magazine and this is the most important thing for us”.
Afterwards, the participants enjoyed the cocktail offered by Vilaplana Catering and the live performance of Vilaplana Catering. cellistyour DJ Eloy BustosA variety of gastronomy with different flavors from around the world, such as Argentine empanadillas from Tita from Buenos Aires, Spanish tortillas from La Martinuca, croquettes from Solo de Croquetas, hamburgers from Nugu Burger, red tuna from Fuentes prepared by a sushiman. suggestions, paellas from the Paellitas Tradition and chilaquiles from Malacopa. Also, Goodbye managed to take home a memory of the evening thanks to Rita’s 360º photo booth.
The dean of Spanish travel magazines published its first issue 45 years ago. His story is linked to ‘Notebooks for Dialogue’, a legendary publication of the Transition. At the end of 1977, ‘Cuadernos para el Diálogo’, which played a key role in opposing Francoism and promoting the Transition, decided to publish ‘Viajar’, which would become the first Spanish travel magazine. Writer and journalist Luis Carandell with the director of the publishing company ‘Cuadernos para el Diálogo’ Javier Gomez NavarroHe, who would later become a minister and whose responsibilities would include tourism, was in charge of illuminating the project.
In 1978, the first issue of ‘Viajar’ appeared on newsstands, which since its inception has been distinguished by the quality of its texts and images and the prestige of its regular collaborators. In 1981 the Fitur fair was born, an idea supported by the ‘Viajar’ team that crystallized in a project approved by the Minister of State for Tourism, the National Offices of Foreign Tourism in Spain and the nascent Madrid Fair Organization Ifema. That same year, the title became part of Grupo Zeta and launched the magazine’s digital edition in 2005. In April 2019, ‘Viajar’ became part of the Prensa Ibérica group, a new home where it has completed over 500 issues. Spain’s first travel magazine, Viajar, continues to bet on adventures, dreams and the magic of discovering new places from its new home.
Each month, between its pages, it provides reports on usual destinations or hidden corners of the world, with precise, up-to-date and complete information. In addition, the publication has collaborations with many famous companies related to the world of travel, from unique destinations, luxury hotels, family trips, couples or friends to ideas or gastronomic routes. ‘Viajar’ is a quality magazine for a demanding audience and a reference publication for tourism professionals. In its online version, www.revistaviajar.es has more than one million unique users, two million followers on social networks and is the Spanish travel magazine with the most followers on Facebook worldwide, with 1.7 million.