“Branded content” project 3 seater tablewon the bronze statuette in the Content-Awareness category, developed by the communications consultancy Grupoidex for the Toller Europe company. National Creativity Awards.
The gala held last Saturday, San Sebastian’s Kursaal, It hosted the distribution of these annual awards given by Club de Creativos de España, which is the main reference of the advertising communication industry in our country.
A recognition that values an initiative that aims to make visible a global and very real issue, the waste of food that is thrown away. According to the UN, such a possibility exists. Humanity will be without food in 2050 to feed them all.
The campaign forms the backbone of various communication actions and initiatives around a short film starring. Luis Zahera, Paco Tous or Nacho Guerreros, telling the story five friends who reserved a table to discover upon arrival that in an exclusive restaurant the establishment can only offer a table for three.
Bronze obtained by Grupoidex is the only metal obtained by an agency from Alicante. a print marked by the high quality of the job presented.
3 seater table assured its existence. XXIV Yearbook of Spanish Creativityconsisting of a choice 154 best projects ad creator of the year.
consolidation
In this way, Grupoidex strengthens its position in the world. Top 100 creative agencies in our countryreinforcing a way of conceptualizing and developing, branded content It seeks to ensure relevance from four different perspectives: relevance for society and the media, relevance for the brand and its target audience, and relevance of the campaign format itself.
HE jury responsible for the evaluation of works Presented in the Content category this year, Mono Madrid customer service director Aitziber Izurrategi; Ana Delgado, creative director of Una de Bravas; Ángel Torres, creative director of El Ruso de Rocky; Borja Prado, director of the Madrid School of Content; Tania Riera, Ernest’s Executive Creative Director; Tomás Ostiglia, Creative Director of Lola Mullenlowe and Úrsula Mejía Melgar, Marketing Director of Diageo.