Rosalia’s adventures invite comparisons, but the truth is that no Spanish artist at the moment has come close to Julio Iglesias’ massive projection on a global scale. The fact that made Hans Laguna admire A different book about the artist: an essay with sociological derivatives Around the keys to the phenomenon with an emphasis on the ’80s, his ‘conquest of America’.
‘Hey!’ (against Ed.) also a figure from the ‘indie’ field, Hans Laguna (Toni Llàcer), producer and bassist of Nacho Vegas (and a degree in Philosophy and a PhD in Sociology), Fascinated by the ‘famous’ construction of the world, she allows herself to be seduced by the perfect ‘mainstream’ heartthrob and thus identifies herself with the world. Marina Garcés’ idea of the “repentant avant-garde”. It’s the issue that gives rivers of ink, which Carl Wilson has already explored in his much-reviewed ‘Shitty Music’ (Blackie Books, 2015), where societal bias explains why some music is more prestigious than others.
last week, Julio Iglesias (which Laguna didn’t speak to write this book) posted a comment on Instagram. “There are so many lies, so many speculations and how little success about my life”, he began by vaguely adding that “the essence of the truth is not told.” Does the author of this book feel that he is being referred to? “I think Julio is offended that they wrote about him without consulting him, but he’ll have the opportunity to speak up if he wants to. I wonder what you can say”, explains the author, He sent copies of his work to the singer’s manager, Juan Velasco. “And I know you’re glad someone took the trouble to take their career seriously.”
Singing well without a great voice
At the beginning of everything is sound, and there a secular buzz blamed the so-called. shortcomings As a singer by Julio Iglesias. He assured (to this newspaper) that he came to sing “like a donkey”. Laguna’s statement that he rots tooth and nail: According to him, there is a “vocal cord mastery” in his “little voice”.
We must return to the dawn of recorded music to find a development of vocal art where it is no longer necessary to have a strong voice and where it is possible to explore subtle sources. Laguna singing “inside”, who excels in techniques like “vocal roast” and “vented voice,” as Julio calls it, states he’s transmitting. “a certain weakness and fragility.” His specialty is the opportunity effect to sing “stories of emotional failure.”
Victim of “bad woman”
In the book, she points out that one of her great works is the elaboration of the portrait of the lonely man amused by sweet treats to deal with perhaps the most painful breakup. ‘Garbo’ magazine summarized, “Four hundred loves replace just one.” The reason for abandonment was nothing else. Isabel PreyslerHe was later credited as the “villain in the movie”. The song ‘Hey’ underlined this point: “The one who loves the most is always happier / and it was always me”.
The author speculates that this portrait was completed at the entrance to the crime scene. Chabeli Iglesias From the cover of the album ‘De Niña a Mujer’ (1981). For Laguna, the song in which she sees a “disturbing verse” (“your look was looking for mine / you were playing the female part”) may be Julio’s way of “cleaning up the guilt” he feels as a father. ”.
July ‘who’?
Decisive allies in his conquest of America were the agencies of Rogers & Cowan and William Morris, which, along with the record label CBS (today’s Sony Music), were responsible for “creating anticipation” around the character. “make a rumor” From there, ‘Who is July?’ campaign, Two hundred letters accompanied influential figures.
Following another adage, he moved on to come up with a witty nickname. “Spanish Sinatra”. Attracting the tactics they use Since the Beatles to Rosalia, Julio played ‘glocalization’ by singing in multiple languages (although “I could sing in Chad and women would scream” ‘Variety’ observed), starred in successful duets (Willie Nelson, Diana Ross) to open up the market, and provided a steady stream of news events, with the complicity of tabloids and weekly papers in the absence of Instagram.
just old fashioned
First voice attack on the ‘Anglo’ market, ‘Begin the Beguine’, which hit UK number one in 1981. Cole Porter was key to orchestral disco music at a time when the ‘Saturday Night Fever’ influence was “already in stagnation”. That’s why Julio Iglesias is targeting a more mature and conservative public, disinterested in “trendy”. “a new outdated contemporary feel.” And playing with the memory of recent hits: ‘The Drive’ in The Cars’ ‘Neither you nor forget you’ (1986) or ‘Philadelphia Streets’ in ‘La highway’ (1995).
Right time
Success in the United States was the result of “talent, marketing and the moment”, Stephen Holden summed up his day in the ‘New York Times’ and this third point was acknowledged by Hans Laguna when he placed the influence of the ‘1100 album. Bel Air Place’ (1984) at an opportune time, Singing in perfect English wasn’t necessary to catch up with conservative folk and it was time to reconnect with the pre-rock culture of romantic ballads.
Julio thus took over the Yankees because they wanted to return to “romance and class.” And it did, slipped once, because he didn’t need it. “But an artist should aim for the maximum”, stressful. The United States, as the “peak of the last step”: “the peak of the last step”.
Source: Informacion
