Caterina Fake, an entrepreneur and investor in the technology sector in 2011, blog an article about anxiety that causes the feeling of missing something and its name: FOMOabbreviation Fear of Losing (fear of missing something, in Spanish). The term quickly took hold on social media, spawning numerous memes, articles in lifestyle magazines, and was already part of the Oxford English Dictionary two years later. A year later, his friend Anıl Dash, who is also a technology entrepreneur and well-known blogger, had a son and discovered it. there would be nothing to take a little break from today. Of course, he named his revelation and shared it with the world: The man was born. JOMOso, The Joy of Losing (the joy of missing something).
Ridiculous as they are, these terms have an inevitable smell of marketing strategy. to live together anyone real food– the truth is that both Fake and Dash conceptualized some more than a decade ago. feelings that are still valid. Especially regarding the consumption of culture going from (sorry) FOMO to JOMO. At the beginning of February, cultural communicator and writer Ainhoa Marzol newsletter about what I know cooks on the Internet digital gargoyle, tweeted: “More and more I enjoy the anti-FOMO sentiment, the hidden joy of seeing people agree on something you can’t care less about.” His listening began last year, as he commented on EL PERIÓDICO DE ESPAÑA from the group Prensa Ibérica. “It’s not just about going to the event where the rest of the world is, but also not participating by seeing the cultural products at the center of the conversation. To understand how cyclical these products are and have been pushed over and over by big companies”.
Marzol is not the only expert or employee in the cultural sector to have a public opinion on the subject. in its last part digital audio file about literature you are friend, Andrea Toribio and Aloma Rodríguez mentioned their intention not to focus on editorial innovations (as much as they could) when choosing their reading. “Something that comes quite naturally to me, rejection against him mainstream”says author and cultural journalist Aloma Rodríguez. According to him, following this instinct and paying attention to less talked about books adds to bibliodiversity. “There is an unrealistic bubble in terms of quality. If the press releases or the enthusiastic comments of some cultural journalists are correct, close to five masterpieces are released each week.”
As Martín Gaite said, I’m tired of filing, of being ‘relevant’. If you are not up to date, why should you be up to date?
Andrea Toribio works for a large editorial group, so she sees countless editorial news. “If I was at work and felt the pressure if I didn’t mentally archive the published titles (which would be crazy), as a reader I would like to throw up many times: I’m dizzy!”, she says. His background as a bookseller makes it easy for him to memorize and mentally catalog new items, but he says he can’t stand it anymore. “I’m tired of filing, of being to the pageWhat would Martin Gaite say? If you are not up to date, why should you be up to date?” is appreciated. For the time being, she still has “hot flashes” as she interprets some of the editorial news as “real threats,” but admits: “Don’t put so much emphasis on relativizing talking about it with Aloma every hour of the day, even while you sleep. It’s what I really want to read. to find the moments when I don’t have to”.
Toribio is trying to free himself from the books, but Rodríguez generally enjoys getting through things. “From the movie, the TV show, the meme, the video, the conversations on Twitter,” he says. “The other day, while commenting on the Goyas with a filmmaker friend, he told me that his son had to explain the reference to him from Shakira in one of the jokes at the premiere: I desire it. i think it’s me revenge for feeling that he should see Big Brother And The operation is victorious not to be left out,” he continues.
Javier Pulido, journalist and communicator in the healthcare industry, is experiencing JOMO with the series. “You get to the point where you feel so out of the game for not engaging in nonsense on social networks, like a lady’s random I taught you how to organize your house”, she declares. After much yawning and boredom with the two TV series mandatory on Twitter, she made her decision. He counted the hours spent and return of happiness that you provided him and that it didn’t work for him. Now they spend their free time at home like this: “Read the comics, movies, books, or documentaries that fill us up, current or not, without rushing to finish them. Report the next day,” she says.
culture drunk
If the constant renewal of the offering is one of the drivers of the transition from FOMO to cultural JOMO, then it’s worth asking if this really provides compensation to producers or if it’s just a problem. make noise to get attention. For example, major streaming platforms have lots of new features but pay millions for classic series. Without going any further, HBO paid more than $400 million to grab Friends with Netflix. It is not known whether HBO was right in replying to this newspaper, “Due to its communications policy, we do not provide viewer data or how content works.”
The movie added a legendary title to its catalog, which was eagerly awaited by its fans: doctor in Alaska. Jaume Ripoll, editor-in-chief of the platform, said that this did not happen in the increase in subscribers, but “The interest is unquestionable. There were views that exceeded even our best expectations. On cultural consumption, she says: “We argued a lot between going back to what we love and going back to what they told us we should see.” When it comes to this series, the public is very excited because it took a long time to be legally available on the Internet and also in a remastered version.
Last year, the XXV Congress organized by the Spanish Confederation of Booksellers’ Guilds and Associations (CEGAL). % of books sold are sold less than 50 copies per year.” Figures are from CEGAL’s LibriRed platform, which provides information on 850 bookstores (i.e. not including figures for major sales chains).
There are always books that are needed, no matter how few, they have a reason for existence and a reader.
Chema Aniés of the La Anónima bookstore in Huesca observes that the tyranny of innovation makes it impossible to deal with them. “For a medium or small bookstore it’s nearly impossible to know what’s coming out. No matter how little you take, it can be between 50 and 100 a day, and most of it disappears,” she says. However, he is of the opinion that:Many books have been published, but not many. There are always books that are needed, no matter how few, they have a reason for existence and a reader”. He also points out that circulations have dropped drastically, saying, “If it wins the title, it’s just about anywhere. Published is more adjusted to what can be sold,” he said.
Sol Salama, president of Tránsito publishing house, is clear that the market is oversaturated. “The way the industry works is brutal.: We place books for better or worse, but we get them back soon and they will be discounted. We want to mitigate that by releasing the next innovation that will make us money again,” he continues. His company started in 2018 with two titles, and they plan to reach 10 this 2023: “We can’t get more than just doing the editing work required by each title. Also because we want to keep the fund alive”.
Automática’s editors Alicia and Dario agree with Salama. “Most books come to bookstores, confident that they will not be sold., theirs will inevitably be a round trip that ends in pulp”. “This tide that smashes bookstores in an attempt to capitalize on trends, trends, and fleeting moments of fame has little to do with small print.”
The publishing house celebrated its 10th anniversary last year. At that time, some titles like him grandfather by Alexander Chudakov or Ding Village Dream The books written by Yan Lianke are already in their fourth or fifth editions. “It’s very satisfying to see how slow-growing models like ours consolidate over time (although it takes a long time) and do so based on in-depth literature,” they conclude.