Junta de Andalucía wants its alliance with the Latin Grammy Academy to be long-term and that these three years signed to host the awards ceremony and all related events leave a legacy in the community. This was confirmed this morning by the Minister of Tourism, Culture and Sport of the Junta de Andalucía. Arthur Bernal He suggested Andalusia to be the venue for the Latin Grammy awards, given the region’s ties to the flamenco world. Flemish.
By hosting the Latin Grammy Week, Bernal evaluated the opportunities it offers to the society and underlined that these awards were the first time in history to leave the United States and this event was held in the last quarter. Years, months, when the board wants to “continue revitalizing tourism” to combat seasonality.
Stating that this celebration will be the most important event that Andalusia has ever hosted, Bernal said, this week of the Grammys in the community has made a significant impact in the media since the day it was announced and has placed the name of Andalusia in all media. World. World. “There’s no money to pay for this international positioning What the Grammys gave us” made an impression. The consultant assured him it was real. architect The most important representative of this success is the president of Andalucía Junta. Juanma Moreno. That’s why meetings were held last September to consider how Andalusia would be placed in international showcases, and it was one of the options that were brought up for the community to choose to host the Latin Grammys, he explained. The first meetings with the academy were held in October, and the following months were “combed in the fringes” until the agreement was announced by Moreno last week.
The consultant recalled that Grammy week is “something completely different” and envisions the celebration of numerous events associated with these awards, such as two major concerts and various events. performances as well as other educational activities, music scholarships, the awarding of different awards… All of these will contribute to the significant impact of this event on society. Only in direct economic impact did Bernal cipher the amount. 65-70 million €, the influence in the media can reach 300 million. Some are expected to be 12.000 people It is affiliated with the Grammy academy and its nearly 20,000 tourist and artist fans.