The new generations already have their own Chucky or Annabelle; horror cinema. The fashion toy is called MEGANseems destined to conquer a sophisticated doll and billboard equipped with artificial intelligence. Many factors play a role in the success of this creature, which was created by an engineer (Allison Williams) from a toy company and given to his nephew (Violet McGraw), who has just lost his family. one that Fear is fashionable: it is the kind that saves fear. ticket office last year. And although the movie she’s starring in also deals with science fiction, MEGAN takes her towards fear with pomp and determination: It’s not exactly a ‘spoiler’ to explain that this baby won’t be a presence of light throughout the movie. else, this MEGAN pure charisma and pure 2023. Here is one of the great successes of the logically named movie of the same name. Although the concept of the movie belongs to the 90s, the responsibles designed a technological doll that is almost relevant to today.
At least initially, it’s far from the rigidity of other famous horror movie dolls, like light years away from the ventriloquist toy, MEGAN is a simulation of a perfect and contemporary person.. Once opened and attached to its owner, it is the idealization of the ideal friend, or rather the best friend. She is an attentive, caring, understanding artificial girl and A normal girl’s face adorned with Snapchat filters. And she has the ability to tell stories on the piano, draw, play songs like “Titanium” by David Guetta and Sia, and learn choreography and apply it perfectly when she least expects it. This is the third item in favor of MEGAN, dolls and movies. As with ‘Smile’ (2022), one of the horror movies that hit blockbusters at the end of last year, those responsible for the communication of ‘MEGAN’ are a outstanding marketing campaign.
For starters, they had a great idea to release a trailer featuring part of a scene where the baby is dancing. Conclusion: An avalanche of TikTok videos with children Imitating MEGAN’s choreography before watching the movie. And as they neared the premiere, they followed the ‘Smile’ pattern by organically invading sporting events. If part of the promotion for this movie consists of strategically placing still people with hideous smiles in the midst of a baseball game audience, a group Girls dressed as MEGAN it was marked in the middle of a choreography a few days ago. The game of the American football team Los Angeles Chargers.
Jason Blum, the producer of the film and founder of Blumhouse, one of the companies behind ‘MEGAN’, appeared at the company’s Halloween party dressed as a doll, with long blonde hair and a ‘doll’ dress. This amusing anecdote makes it clear that “MEGAN” is already part of an ensemble of efforts with infinite potential, just as other horror movie successes are more or less unexpected (“Barbarian”, “Terrifier 2” or “Smile”). .
film driven by skill and grace by the unknown Gerard Johnstone responsible for ‘Housebound’ (2014), a cult film following the horror circuit. But Born out of the collaboration between Blumhouse and Atomic Monstercompanies led respectively by two prominent figures of the contemporary genre, Jason Blum and James WanIn November, ‘The New York Times’ pointed to a possible merger (still in progress) to create a “giant horror movie factory”. With a business mentality, the former produced Blumhouse hits such as “Let me out” (2017), “Invisible man” (2020) or the recent “Black phone” (2022). The latter, with a more creative profile, is the director of the core productions ‘Saw’ (2003), ‘Insidious’ (2010) and ‘Warren File: The Conjuring’ (2013), among others, and producer of ‘Annabelle’. (2014).
‘MEGAN’ is born from a perfect combination: business nose the first (which did not exempt him from several failures) and absolute mastery in genre cinema your second. So, there’s a good dose of strategy in it, along with knowledge of the context (Megan, both retro and ultramodern at the same time), mechanisms, and dynamics of horror, fantasy, and sci-fi cinema. ‘MEGAN’ is sophisticated, effective and charismatic. Therefore, the fashion doll needs to be given very badly, so as not to seduce the audience with her sinister dance.