The ‘La Caixa’ Foundation made a presentation in Madrid this morning CaixaForum+your content platform online It is dedicated to cultural and scientific publication, aiming to become a great reference in this field for the Spanish-speaking world.
The platform starts with the first offer. More than 300 titles, thousand audio and video tracks and close to 600 hours of content. Although complete with the catalogue, almost half are original productions of the Foundation. collaborations with top-level national and international cultural institutions and companies like the Prado Museum british museum, high school Barcelona and Teatro Real, Guggenheim museum from Bilbao and Thyssen-Bornemisza from Madrid, among others.
Blanca Portillo, Jorge Drexler, Antonio Muñoz Molina, Soledad Sevilla, Emilio Morenatti, Isabel Coixet, Alicia Giménez Bartlett, Santiago Auserón or Fernando Trueba are just a few of the hundreds of special names mentioned in the content. Available on the platform from today.
in a form action late at night Presented by Cayetana Guillén Cuervo and colored by her music Oscar D’anielloThe male half of Delafé y las Flores Azules takes place on the stage of the CaixaForum Madrid center’s auditorium, and also Elisa DuranSome of the people involved in the project, such as the Executive Vice President of the “la Caixa” Foundation, those in charge of Liceu and actress Thyssen Leticia Dolera, singer Maria Arnal and scientists bartolo luque Y Ruben Hard.
“The goal is to reach all people, everyone can reach culture”Elisa Durán said during the presentation. “Our CaixaForums are already in nine cities, our traveling exhibitions circulate in almost a hundred cities every year, but there is a public that cannot consume culture with the La Caixa Foundation’s cultural offering, and so we believed it was a digital platform. I would let it, I would.”
While Durán acknowledged that the pandemic had “strengthened” him and led him to make a firm, he said the project was launched before the world came to a standstill due to the Covid pandemic, and that the screens had become the center of the planet’s cultural life. the commitment to go out as soon as possible and respond to this need that is already left in the consumer, as well as the culture of consuming where he wants. To “promote” cultural habit.
Regarding the unifying factor this new platform represents, Guillermo SolanaThe art director of the Thyssem Museum said, “At Thyssen we are in the midst of a process of digital convergence, a major transformation. And the idea of having a digital platform was all over the air. Years ago we a Netflix Thyssen patted the project to launch. But the problem is that individual culture No one among his agencies has the power to do that. No one but La Caixa”.
On CaixaForum+, users will be able to find documentaries, serials, podcasts, films, interviews, concerts and operas, among other content. These include computers, mobile phones, and tablets, where a particular app and user must sign up, but at least for now. completely free.