Wildberry, together with its partners, has begun testing the delivery of oversized products in select regions of Russia, according to an official press release circulated by the company through TASS. The initiative marks a deliberate step into a segment of e-commerce logistics that has historically posed challenges for both retailers and customers, particularly when it comes to bulky items that require specialized handling and transportation expertise. The pilot program is designed to gauge consumer demand, operational feasibility, and the practical considerations involved in moving large goods from warehouses to homes across diverse urban and regional environments.
During the pilot, cargo courier services now enable the delivery of furniture, tools, and sanitary ware to residents in the Moscow, St. Petersburg, Kaluga, Tula, and Ryazan regions. Wildberry highlighted that the program brings together multiple regional partners and logistics specialists to ensure that items arriving at customers’ doorsteps are handled with care, arrive on time, and meet safety and installation standards. This expansion is positioned as a collaborative effort, drawing on a network of more than 50 retailers who participate in the experiment and contribute to a broader catalog of oversized products that can be ordered online and delivered directly to households.
In total, the pilot makes available more than two thousand large-sized goods, including plumbing fixtures, furniture, and industrial appliances. The company notes that the delivery service is complemented by options for installation and connection when applicable, providing a more seamless end-to-end shopping experience. If the pilot proves successful, the plan includes expanding the geographic footprint beyond the initial regions and increasing the range of oversized items eligible for delivery, with ongoing assessments of customer satisfaction, delivery times, and post-purchase support.
The interest in oversized goods has grown substantially in recent years. Wildberry referenced historical data from 2022 showing a significant rise in sales of bulky items such as plumbing fixtures, underscoring the potential for scale in this category. The company emphasizes that customers can place orders with confidence, knowing that installation services and professional setup are available where required, which can help reduce the friction often associated with purchasing large items online. This development fits within a broader push in e-commerce to broaden product assortments and improve the convenience of acquiring large-scale essentials from digital storefronts. [Source: TASS]
Meanwhile, regulatory and industry observers have noted methodological shifts in how marketplaces handle disputes and responsibilities across different points of delivery. In related coverage, there has been mention of discussions around internal arbitration mechanisms and dispute resolution related to pickup points, signaling that the ecosystem is evolving to address concerns from workers, owners, and customers alike. The conversation reflects a growing expectation that large-item logistics should be managed with clarity, fairness, and a robust framework for accountability, particularly as more retailers experiment with direct-to-home delivery for bulky products. [Attribution: industry press reports]