Wildberries Responds to Warehouse Fire in St. Petersburg and Plans for Recovery
Wildberries leadership, led by its chief executive officer, addressed the incident from a position in St. Petersburg where the company operates. In a video message released through the companys press service via its Telegram channel, the executive conveyed gratitude to partners, vendors, and customers for the solidarity shown during a very challenging time. The emphasis was on the wellbeing of staff and on the companys duty to navigate the immediate aftermath with care and transparency.
The executive underscored a central priority: the safety and lives of every person connected with Wildberries remain the paramount concern. This moment represents a profound challenge for the individuals at the helm and for the broader organization as it undertakes a rapid and comprehensive review of its logistics operations. The leadership pledged to communicate openly as operations are reorganized and obligations are met, even while the business adapts to a new logistical landscape that may influence timelines and processes for customers and partners alike.
In responding to the emergency, Wildberries stated that operations staff have been working around the clock to reorganize the warehouses and related infrastructure. The goal is to restore and improve the network, ensuring that deliveries, returns, and service levels can be maintained as the company works through the consequences of the fire. This includes evaluating every link in the supply chain, from inventory handling to distribution routes, to uphold commitments to customers and to preserve service continuity for vendors and partners. [Investigation authority attribution] The company also confirmed it is coordinating with relevant authorities to ensure compliance and to advance a thorough understanding of the incident.
Earlier communications described a severe fire at the Wildberries facility in a suburban district near St. Petersburg. The blaze initially affected a substantial area and subsequently extended to multiple zones within the site. A large number of workers were present at the time, and there was a substantial evacuation of staff to safety. Investigative bodies initiated criminal proceedings to determine the causes and responsibilities involved in the incident. [Investigation authority attribution]
Subsequent assessments indicated that the affected building in this region had suffered extensive damage. The facility was not insured at the time of the fire, a factor that adds complexity to the companies recovery plans and the protection of livelihoods linked to the operation. Wildberries officials signaled their intent to rebuild and restore the warehouse facilities in St. Petersburg as part of a broader strategy to fortify their regional capabilities and to reduce risk exposure in the future. [Investigation authority attribution]
Further notes from the company acknowledged that the recovery effort will involve a thorough re-evaluation of risk management, site security, and fire prevention protocols. Industry observers point to the broader context of fires affecting large storage sites around the world, reminding stakeholders that such incidents call for resilient planning, rapid response, and clear communication with employees and customers. The company reaffirmed its commitment to transparency while it advances its rebuilding program and continues to serve a broad customer base with reliability and care. [Industry analysis attribution]