Russian marketplaces, including Wildberries, have sketched out a practical roadmap detailing which services they are prepared to purchase from Russian Post as a strategic alternative to building out their own infrastructure. The move signals a shift toward leveraging shared logistics capabilities to reduce capital expenditures and accelerate scale for e-commerce players. According to Tatyana Bakalchuk, founder of Wildberries, the approach reflects a broader industry dynamic where marketplaces are seeking dependable, scalable delivery solutions that can integrate smoothly with existing operations and distribution networks. The core idea is to align on service levels, pricing, and performance guarantees so that both sides can operate with confidence and predictability.
From the entrepreneur’s perspective, marketplaces are keen on seeing concrete commitment from Russian Post to fulfill its obligations. Bakalchuk emphasized that mutual advantage rests on terms of cooperation that create a stable foundation for ongoing collaboration. The emphasis on reciprocity underscores a shared interest in building a logistics ecosystem where delivery reliability, cost efficiency, and service consistency translate into better consumer experiences and more competitive offerings for sellers. This framing positions Russian Post not merely as a courier but as a strategic logistics partner capable of supporting rapid growth across diverse product categories and market segments. [Source: RBC, 2024]
As described by Wildberries’ leadership, the market is now actively exploring collaboration with Russian Post in two key areas: establishing delivery points that maximize convenience for customers and mapping out major delivery corridors that optimize speed and reach. This mode of interaction is designed to yield tangible benefits for both parties, including streamlined routing, improved last-mile execution, and better capacity planning. The dialogue reflects a pragmatic, data-driven approach to co-creating value, where performance metrics, service level agreements, and revenue-sharing considerations are aligned to sustain long-term cooperation. [Source: RBC, 2024]
Previously, Russian Post proposed introducing an infrastructure fee for marketplace operators and other e-commerce players. The plan envisioned a charge of 0.5 percent of quarterly goods turnover for those whose annual revenue exceeded one billion rubles. The proposal was not approved by Prime Minister Mikhail Mishustin, signaling the government’s concern about balancing fiscal measures with the needs of a growing digital marketplace ecosystem. The back-and-forth highlights the tension between funding essential postal infrastructure and maintaining a favorable operating environment for online retailers that rely on timely, reliable delivery services. [Source: RBC, 2024]
Earlier remarks from Bakalchuk indicated that Wildberries had already begun or planned steps to enter the Chinese market, signaling a wider strategic ambition beyond domestic confines. This international expansion context adds another layer to the discussion, illustrating how cross-border logistics, regulatory considerations, and global distribution networks influence partner expectations and service design. The overall narrative suggests that Wildberries values robust postal and courier partnerships as a backbone for growth in both domestic and international channels. [Source: RBC, 2024]