January saw 17.6 percent fewer tourists from Russia visiting Turkey compared with the same month last year, according to statistics from the Ministry of Tourism of the Republic. This shift reflects a softer inflow from a key market, even as overall international interest in Turkey remains steady.
In the latest month, 230,579 Russian visitors traveled to Turkey. For context, January 2023 registered 279,818 Russian tourists. Across the same period, more than 2 million guests arrived from abroad, underscoring Turkey’s continued draw for international travelers despite regional fluctuations. [Source: Ministry of Tourism, Republic of Turkey]
Even with the year-over-year decline, Russians still led the list of foreign visitors to Turkey in January, accounting for over 11 percent of all international arrivals. The country also reported notable demand from travelers from Iran, Bulgaria, Germany, and Georgia, highlighting a broad mix of markets that contribute to Turkey’s ongoing tourism appeal. [Source: Tourism Ministry data]
Looking ahead, travel advisories and consumer trends suggest that the February and March holiday windows remain among the most affordable times to visit for Russians, a factor shaping booking patterns in the off-peak season. Travelers often weigh price sensitivity against seasonal offerings, with winter sun and sea options remaining popular choices. [Cited industry analysis]
Industry analysts have warned that prices for sea-based holidays could rise in 2024, a trend that could affect short-haul destinations, including Turkey. This potential price shift may influence traveler decisions and booking timelines as vacationers seek value in a competitive market. [Market outlook report]
In broader regional travel patterns, Russia has historically ranked among the top sources of visitors to other popular destinations as well. For example, Russians have previously been in the top three for tourist arrivals to Thailand, illustrating how shifts in demand from one market can ripple across Southeast and Eurasian travel corridors. [Regional tourism statistics]
Earlier reports also indicated a growing trend of Russian travelers exploring other markets like Uzbekistan, signaling diversification in travel plans and routes. This diversification aligns with broader shifts in leisure travel where new itineraries and offbeat destinations gain traction among Russian travelers seeking broader experiences. [Source: travel market briefings]