In the summer of 2024, Adler stood out as the priciest seaside destination for Russian travelers. Independent visitors spent an average of 11,000 rubles per day on their vacations, a figure reported by TASS based on data from the Association of Tourist Aggregators, ATAG.
Second on the list was Abrau-Durso, where travelers typically paid about 8,100 rubles each day. Yalta followed closely, with the average daily beach holiday bill around 7,600 rubles. These figures highlight how coastal resorts across Russia vary in appeal and pricing, pointing to a broader pattern in domestic seaside tourism this summer.
Rounding out the top five were Gelendzhik and Sochi, where the daily average spending hovered near 5,900 rubles. The data underscore that coastal holidays remain a staple for many Russians, even as some destinations command higher prices due to location, amenities, and seasonality.
Beyond the price rankings, the survey reveals a clear preference among Russians to vacation within the country. About eight in ten plan to spend their holidays domestically this year, with nearly half expressing a desire to enjoy the sea. Alongside beach getaways, there is growing interest in sanatorium-style holidays, reflecting a continued interest in wellness-focused travel and longer-stay formats that combine rest with health services.
These shifts in traveler behavior suggest a resilient domestic tourism market, with strong demand for coastal experiences during the warmer months and steady interest in health and wellness retreats. The mix of seaside resorts and sanatorium options indicates a diverse domestic travel landscape where price sensitivity coexists with a readiness to invest in memorable experiences within Russia.
For travelers considering how to allocate a summer vacation, the ATAG data provide a useful snapshot of what costs look like across top destinations and what forms of lodging and activities are currently in demand. The pattern of higher daily spends in Adler and Abrau-Durso may reflect premium resort amenities, proximity to major hubs, and seasonal peaks, while the ongoing interest in sanatoriums points to a broader trend toward wellness-centered travel experiences within the country. As in previous years, planning ahead, comparing local rates, and exploring package deals can help visitors optimize their summer itineraries without sacrificing the quality of their seaside escape.