Data from Scotiabank Colpatria’s Analytics team shows a total of 919,146 customers as of February this year, underscoring the bank’s broad reach in the Colombian market. Of these customers, 42% hold savings and/or checking accounts with the bank, a figure that highlights ongoing demand for everyday banking services and the institution’s capacity to meet that need through accessible account options and customer-centric product design.
Throughout the analysis period, customers used this product to complete an average of two transactions per session, covering payments, purchases, and withdrawals. In a broader historical context, the bank notes that in 2021, customers opened roughly 111,000 savings or current accounts. The data for the early months of 2022 also shows significant engagement, with women accounting for 28,000 new accounts, reflecting evolving patterns in financial inclusion and the shift toward women taking a more active role in managing household finances.
With the economy on the path to recovery, saving behavior appears to stabilize and balance levels among savers show signs of improvement. The bank’s leadership emphasizes a commitment to offering women savings products that empower financial control without imposing extra charges for routine services such as payments, interbank transfers, or balance inquiries. This stance mirrors a broader strategy to promote practical, user-friendly financial tools that help women preserve resources while maintaining convenient access to essential banking features, a point reiterated by Jaime Alberto Upegui, president of Scotiabank Colpatria, who stressed the importance of resources being available when needed rather than penalized for routine usage.
In tandem with these efforts, the bank reaffirmed its participation in programs designed to spur growth and broaden opportunities for the country’s younger generations. A long-standing ally in corporate social responsibility initiatives, the One Day President Plan Foundation works with the Bank to create experiences that illustrate leadership and civic responsibility. This collaboration reinforces the bank’s mission to support community development while aligning with broader economic and social goals in the region.
During a dedicated observance of Women’s Month, a remarkable event featured a 16-year-old student named Paula who stepped into the role of Scotiabank Colpatria president for a day. Paula offered insights on women’s empowerment and leadership, providing a relatable example of how female ambition and representation in leadership can inspire peers, families, and communities to pursue higher achievement and greater participation in financial decision-making. The episode served as a tangible demonstration of the bank’s commitment to empowering young women to envision themselves in influential roles within business and society.
For more than six years, Scotiabank Colpatria has pursued initiatives aimed at narrowing the gender gap within its workforce and leadership. By February this year, the company reported that women comprised 59% of its total employees, 52% of executive vice presidents, and 55% of the executive board occupying vice president positions. These figures indicate a meaningful tilt toward gender parity at multiple organizational levels, suggesting that the bank prioritizes inclusive governance and invests in the talents and perspectives of women who drive decision-making and strategic direction. Such representation is presented as a marker of progressive human capital practices and a reflection of broader societal shifts toward gender equality in corporate leadership.
Source attribution remains essential for transparency and accountability in reporting; the data cited here reflects internal analytics and public communications associated with the bank’s ongoing diversity and inclusion efforts.