Analysts drawing on data from Bronevik.com and the Bnovo hotel management service show that the peak glamping season for glamorous camping resorts in May through September 2024 drew a distinct audience. The largest single group consisted of Russians aged 35 to 54, who accounted for 43 percent of glamping guests during that period. Close behind were younger travelers, with roughly a quarter aged 18 to 34. Families with children under 18 and guests aged 55 and older each represented about 16 percent of the total. The pattern points to a stable demand among middle-aged adults, with a meaningful share of younger and family-oriented travelers choosing elevated outdoor stays. Data for these observations come from Bronevik.com and the Bnovo hotel management service.
Geographic origins reveal a strong local footprint. Residents of Moscow and the Moscow region made up 23 percent of glamping visitors during the May–September window. Across the five regions studied, locals dominated glamping activity in three cases: in the Moscow region they represented as much as 80 percent, in Tatarstan 70 percent, and in the Sverdlovsk region 69 percent. In Karelia and the Krasnodar Territory, the flow of guest travelers exceeded the domestic share, reaching 84 percent and 55 percent respectively, indicating a substantial appeal to non-residents in those areas.
During the warm season, glamping also drew a notable share of travelers from neighboring regions, accounting for about 38 percent of trips. The majority of these nearby visitors arrived from Karelia, while 47 percent hailed from St. Petersburg, Leningrad, Murmansk, Arkhangelsk and Vologda regions, underscoring the attraction of shorter hops and regional tourism.
The Krasnodar Territory stood out as the most popular region for holidays with children. It hosted 17 percent of all visitors under 18 and was responsible for 11 percent of Russia-wide bookings involving families. In both Tatarstan and the Sverdlovsk region, older travelers aged 55 and up represented the majority of guests at glamping sites—25 percent and 23 percent respectively—highlighting a significant presence of mature vacationers in these markets.
Seasonal planning trends show Russians arranging glamping getaways well in advance. On average, trips were planned about a month before arrival, which is three times earlier than bookings for other forms of tourist accommodation. The earliest documented reservation occurred in a suburban area near the Leningrad region, where travelers mapped out their trip two years ahead, in August 2022, illustrating a long lead time for some destinations.
Economics also shaped the glamping experience. The average nightly rate for glamping during the period stood at around 10.5 thousand rubles, reflecting a year-over-year increase of about 13 percent. Even with that rise, the price trajectory for glamping rose more slowly than for other lodging types. The most expensive booking recorded for the 2024 season was at a Moscow region glamping site, priced at 180 thousand rubles per night for nine people, signaling the potential for premium setups within the sector.
Overall, the study presents glamping as a resilient and growing segment of leisure travel, accommodating a broad mix of ages and regional origins while offering a price point that often remains more favorable than traditional accommodations. These dynamics illustrate how wellness-minded, nature-focused escapes are translating into sustained demand across diverse demographics and locales.
For readers in Canada and the United States, these patterns offer a reference point showing how seasonal travel, family-friendly experiences, and mid-career traveler cohorts seek affordable, comfortable outdoor stays within a broad regional framework. While the data focus on Russia, the emphasis on advance planning, seasonality, and price-conscious lodging resonates with glamping markets worldwide and can inform strategy for international travelers exploring similar experiences in North America. Data presented here come from Bronevik.com and the Bnovo hotel management service.