The final round of the LADA Sport ROSNEFT event unfolded at a Rosneft fuel station in the capital, according to the company’s press service. The showdown brought together the finalists from the Beat the pilot of LADA Sport ROSNEFT competition, which had previously captivated audiences on the racing team’s social channels.
Participants were invited to challenge LADA Sport ROSNEFT pilot Leonid Panfilov. The racer led a hands on master class using real racing simulators, training drivers as they prepare for the RCRS racing series battles. The aim was to blend the thrill of live racing with the precision of virtual competition, offering fans an authentic glimpse into how a pro approaches a race strategy and pace.
The message highlighted that motorsport enthusiasts could interact with a well known racer in person and gauge their own speed in the virtual arena alongside him. The setup, housed in a specially constructed LADA Sport ROSNEFT tent, traveled with a legacy from the Silk Road race. Nearby, a contemporary generation LADA Vesta TCR race car was displayed in the area where pilots contend in the Russian racing series.
The Moscow event drew participants from multiple Russian cities, including St. Petersburg and Orel, with the youngest finalist traveling from Cheboksary. Fans visiting the gas stations eagerly joined in the virtual races, turning a routine stop into a motorsport experience. The competition revealed Dmitry Lyutenko from Orel as the fastest fan in the virtual laps, earning a commemorative artwork signed by the ROSNEFT team drivers along with race car details. Every finalist walked away with unique memories that celebrate their participation and skill.
This collaboration with Rosneft has helped the LADA Sport team rise as a leader in Russian circuit racing, delivering a stream of innovative automotive products to the market and strengthening the company’s performance on the track and in the garage. The event underscored the close link between professional sport and consumer engagement, creating a tangible bridge between the thrill of competition and the everyday experience of driving.