Last year, global beer consumption increased modestly, rising about 4 percent to roughly 185.6 million kiloliters. This growth figure comes from Kirin, a leading Japanese sparkling beverage producer, and was reported through TASS. The data underscores beer’s enduring role in many markets, even as economic and geopolitical factors influence purchasing choices across regions.
Viewing regional leaders in 2021, the data show China with the highest beer consumption at 38 million kiloliters. The United States followed in second place with 24.1 million kiloliters, and Brazil logged around 14.5 million kiloliters. Russia ranked fourth, at about 8.9 million kiloliters. In per capita terms, Kirin notes that beer consumption peaks in the Czech Republic, at roughly 184.1 liters per person annually. Russia, by comparison, sits lower on this measure, around 61.3 liters per person, placing it in the middle tier on the global scale.
Despite ongoing Western sanctions, beer remains broadly available in Russia, and the market shows resilience. Industry reporting indicates that several major international brewers have adjusted their operations in response to sanctions. Diageo, the maker of Guinness, and other prominent European brewers have announced changes tied to the Russian market. These shifts reflect broader market dynamics as retailers balance consumer demand with regulatory and geopolitical constraints. In recent months, brands owned by large multinational brewers have navigated a careful path in Russia, with some products continuing to reach shelves while corporate strategies adapt to the evolving environment.
There is widespread discussion about whether foreign brands will fully exit the Russian market. The situation is nuanced. Some companies are choosing to preserve limited production or distribution of certain lineups, while others adjust export and investment activities rather than halting all Russian operations. For example, some groups have announced changes to the availability of specific beer brands, yet production facilities within Russia remain active. Industry observers note that the beer segment in Russia can sustain local manufacturing and distribution even as parent companies recalibrate their international exposure. This ongoing presence helps ensure continuity for local consumers and supports the broader beer ecosystem in the region.
From a consumer perspective in Canada and the United States, these developments are shaped by local preferences and supply chain realities. Markets continue to demand mainstream brands, craft offerings, and imported varieties, while retailers monitor sanctions-related supply issues and adjust inventories accordingly. The evolving landscape highlights how global brands, regional brewers, and national regulations intersect to shape product availability, pricing, and consumer choice across North America. The bottom line for North American shoppers is that beer options remain plentiful, with producers adapting to market conditions and evolving tastes.