The company behind Giselle marshmallows has repeatedly stated that the confection is safe for consumption and has moved to protect its reputation after a wave of online reports linked to illness. According to RBC, management views the coverage as sensational without verifiable evidence and sees it as a risk to customers and retailers alike. In response, the company announced plans to pursue legal action to challenge the claims and to seek a public retraction of the stories that damaged trust in the product. The incident highlights how quickly rumors can spread when consumer health becomes a hot topic, especially on social media and messaging platforms where sensational headlines can outpace careful investigations. Despite the chatter, the producers stress that safety protocols, testing regimens, and regulatory compliance are in place and that no official notice of a safety problem has emerged from authorities. Industry observers note that ensuring safe, consistent product quality is the core duty of any food manufacturer, and that public confidence depends on clear communication plus transparent data. The company has emphasized its commitment to safety by pointing to routine checks, documented procedures, and traceability across the supply chain. Still, the fast flow of information online complicates the task of conveying accurate information to consumers, retailers, and distributors who rely on verified sources. In this atmosphere, the Giselle brand is taking steps to counter misinformation while continuing to meet quality standards, monitoring inquiries from regulators, and coordinating responses with partners nationwide. The RBC report acts as a catalyst for the company to reinforce its stance that no evidence has substantiated poisoning claims and that the legitimate route for addressing concerns is through official channels where facts can be examined and independently verified. The broader takeaway is that food brands must balance the duty to reassure the public with the responsibility to rely on current, authoritative data before drawing conclusions about safety incidents.
Mikhail Shamis, the commercial director at the Sokol plant, stated that the Telegram channels spreading allegations about marshmallow poisoning are not true. He defended the product’s safety record and argued that the stories lack verification and mislead readers about Giselle marshmallows. Shamis said the company is preparing a lawsuit over the damaging information and will demand the publication of denials to correct the record and curb further spread of misrepresentations. The executive noted that rapid posts online can reach audiences who skim headlines and may not see the full context or official statements. This move shows how brand owners respond when online rumors threaten consumer confidence and retailer relationships, especially in markets where product quality and safety are closely watched. By pursuing legal remedies, the Sokol plant aims to deter reckless reporting and to preserve the brand’s credibility while continuing to communicate openly about safety practices and testing. Industry experts say such actions raise questions about the line between reporting and defamation, and how manufacturers can protect both their reputation and public health when misinformation circulates on digital platforms. The tension between free expression and accountability becomes most visible when a single post or video claims danger without documented proof, prompting a need for careful media handling and fact-checking across all involved parties.
Consumers, retailers, and regulators watch closely as the situation unfolds, seeking assurance that products remain safe and that information flows in a responsible, transparent way. The case does not indicate a formal recall or a safety warning from independent testers at this time, but the online environment remains volatile as rumors spread. Brand teams respond with clear safety data, access to testing results, and ongoing third-party verification to reassure shoppers in Canada and the United States. Observers emphasize that responsible communication, rapid correction of misinformation, and steady demonstrations of compliance help restore trust after a crisis of this kind. The ongoing discussions touch on crisis management strategies, the limits of social media influence, and the steps a company takes to minimize market disruption while defending its position in court. The outcome may influence Giselle marshmallows’ public image across North America, where consumer protection norms encourage prompt, accurate updates about food safety, labeling, and supply chain integrity. In the end, the priority is to ensure customers can rely on safe products and respected information sources, even as rumors move quickly through digital channels.