Gazprombank reports a strong first half of 2024 with growth in active customers and digital services
Gazprombank has continued to expand its footprint among individual clients during the first half of 2024, adding 400 thousand active users and surpassing 5 million in total. The value comes from the bank’s midyear report on retail trading and digital services, which outlines ambitious plans to lift the active customer base to 6 million by year’s end. This momentum reflects not only a growing client base but also a broader strategy to deepen engagement across accounts, cards, and digital channels that make the bank more accessible to everyday financial needs.
Alexey Popovich, who serves as Deputy Chairman of the Board of Gazprombank, emphasized that the strength of the strategy lies in the integrated development of the bank’s product line. A unified approach to deploying the full range of offerings has translated into solid business indicators and a clearer path to scale across the bank’s services. The focus is on cohesion between traditional banking products and the digital tools that customers increasingly rely on.
In supporting this vision, the bank aims to achieve a record rise in both the active customer base and the overall liability portfolio by year end. The objective includes rapid growth in card products, a boost in transfers, and the aspiration to achieve a nationwide scale in digital services. This reflects a broader push to make everyday banking more convenient and responsive to customer needs while maintaining solid risk management and profitability.
The half-year results show a notable increase in Gazprombank’s remote banking client base, which grew by 374 thousand people, a 9.8 percent rise, bringing the total to 4.2 million active users. The bank has set a goal to take this figure up to 4.7 million within the year, signaling a sustained emphasis on online and mobile channels that align with changing consumer preferences and the growing demand for seamless digital experiences.
Further expansion is anticipated through new channels for opening bank products, a development that has helped increase the deposit and savings portfolio by a substantial 350 billion rubles, representing a 27 percent increase excluding premium banking products. The bank has also issued more than 1.2 million bank cards during the year, underscoring strong consumer adoption of card-based payments and digital wallets alongside traditional card services.
The credit card portfolio has risen by 14 percent to 39 billion rubles, with a forecast to reach 43 billion by year end. In secured lending, Gazprombank has achieved impressive progress in expanding the auto loan portfolio, and six months into the year the volume climbed 27 percent to exceed 53 billion rubles. These gains demonstrate the bank’s ability to balance growth in consumer credit with prudent credit risk management while meeting customer demand for financing solutions.
Gazprombank also reported traction in the premium segment, attracting more than 70 thousand new customers during the period, marking a 20 percent increase. The debt portfolio of premium clients rose by 150 billion rubles, a 26 percent expansion. This component of the business highlights the bank’s ability to offer differentiated services and high-value products that resonate with a more affluent customer base, delivering both depth and diversification to the balance sheet.
Digital engagement remains a central pillar of the bank’s strategy. More than 4 million customers actively use Gazprombank digital services and partner platforms such as Gazprom Pay, Gazprom Bonus, and GorodPay. The growth trend is expected to continue, with the total number of users anticipated to exceed 7 million by year’s end, reflecting an ongoing shift toward convenient, integrated digital financial experiences and a broader ecosystem around payment and loyalty services.
In summary, Gazprombank is advancing a multidimensional growth plan that combines an expanding customer base, a rising portfolio of deposits and loans, and a robust digital services framework. The results from the first six months of 2024 illustrate a deliberate and disciplined effort to scale both consumer banking and digital capabilities, positioning the bank for continued progress in a competitive market. The figures indicate strong traction across key segments, with a clear path toward achieving elevated targets by year end, supported by a broad distribution network and a growing digital footprint.