AV Villas Bank has introduced a digital pathway that combines its banking services with Mastercard to offer a Digital Debit Card feature designed specifically for online purchases. This new payment option aims to provide customers with a seamless way to pay for goods and services across e commerce platforms, backed by the reliability of established financial networks and the security expectations of today’s digital shoppers.
The entire adoption and usage process is fully digital. Any accountholder can access this payment method through the virtual banking portal at avvillas.com.co, from any location. Importantly, there are no transaction fees for using this digital debit card, which can help users manage online expenses more efficiently and transparently.
During the rollout, Juan Camilo Ángel Mejía, president of Banco AV Villas, emphasized that the new payment method responds to evolving consumer preferences. Modern customers expect smart, secure, and straightforward financial tools that integrate smoothly with their daily digital routines. The Digital Debit Card is positioned as a practical solution to meet these expectations and simplify online financial interactions.
As the bank continues to enhance its digital offerings, the Digital Debit Card complements existing services. Customers can manage and complete actions related to Savings Accounts, Digital Deposits, Certificates of Deposit, and Credit Cards directly on the AV Villas website with minimal friction. The platform supports self-managed processes for loans and investment considerations, enabling users to handle more of their banking independently and efficiently.
The launch is described by Mastercard’s regional leadership as a meaningful advancement for financial and digital inclusion within Colombia. It signals a move toward giving consumers more choices and flexibility. The broader message focuses on a future where digital access serves as the primary channel for delivering financial products and services, aligning with global trends toward convenient, always-on financial experiences.
Federico Martínez, managing director of Mastercard Colombia, underscored that this initiative marks a step forward for the way people interact with money online. By reinforcing a secure, convenient, and accessible digital ecosystem, the collaboration aims to empower customers to manage their payments with confidence across multiple devices and platforms.
Source: Lare Publica