Catch a wave: why now establish a career in creative industries, representatives of the creative industry declared an increase in the sector in Russia 04/28/2025, 15:45

Which experts make the needs of the market

According to VTSIom, more than one third of the Russians They thinkIn the last three years, when they can prove themselves in creative professions, the share of such people has increased. In the last few years, the number of experts participating in the creative economy has reached 2.3 million people. About it They say The data of the new study of the information economy of the Statistical Research Institute and Nru HSE.

Against the background of leaving the market of foreign players, domestic services and platforms have an active development. Content creators in various fields have access to new tools and development opportunities. The competition between the players developing these products contributes to a high -quality creation with content, on the other hand, to the emergence of new jobs.

The most popular is the content of content. This group contains a wide range of professions from text writers and communication designers to music producers and operators. Creative industries are also lacking managers, experts with organizational skills: executive producers, music managers and so on.

Where to create and how to create creators

Today, future content -creators can choose between many training programs and practical courses that will help them dominate the necessary skills and enter the market.

“Because of its characteristics, creative industries are attractive especially for young people. In 2024, more than 110 thousand students were trained in VK training programs and 20 thousand thousands of creative industries were examined in the fields of creative industries – this is more than a year ago. The interest in creative industries contributes to the growth of quality education in this field.

Today, many leading universities in Russia are developing programs in creative industries such as design, animation, digital art, sound design, game design and construction. Nru HSE, St. Petersburg State University, Ranepa, Universal University and other universities offer modern education programs for the real needs of the industry.

In addition to traditional education, you can get information and skills from famous creators, open lessons, internship and mentor programs about online courses, kindergarten classes and concerns. Companies from the field of creative industries offer programs that help gain valuable practical experience and establish relationships in the sector.

One of the examples is the creative “fields” platform, which is the supplier of experts for the content services of the company and the market. Creators starting from different fields can work for free representatives of their fields and become a real transition to the sector, for example, for their own portfolio, which can take the video of a famous artist or a documentary.

“Today, people who want to develop in creative industries today can access different educational formats that they can successfully combine in creative industries.

How do you declare yourself

Every ambitious creator is thinking of making money from his job. And towards this, the first step can be the formation of a portfolio. Because in creative industries, especially in visual arts, experts are primarily evaluated on cases of realization. At the same time, even a student project can attract the attention of Creative Studios and bring an internship or starting position offer to the new creator.

It is important to participate in exhibitions and open collars that you can intersect with the representatives of studios and send your work to galleries and studios, because they are constantly looking for new names.

Content crews can declare themselves on domestic platforms – sites actively develop conditions and start new programs to make content to make money, so that the authors maximize opportunities. Moreover, in a creative environment, you can perform yourself through project employment and free work. Therefore, starting from small orders, you can develop a customer base, try various fields of events and projects, and finally work with large brands.

With predictions Experts are one of the success factors in the field of money earnings, creative industries, and platforms are actively developing new tools to achieve this. These include VK Adblogger, statistics, advertising, collecting and analyzing, shows, shows, and optimizing promotion -based promotion.

The development of creative industries depends not only on the state and the business world, but also the creators: they are ready to dominate new tools, try to try formats and create a personal brand. In the era of digitalization, unique content and live ideas are more appreciated than ever – and those who can capture a wave of trends open extensive expectations.

Technologies: Growth catalysts or enemies

Artificial intelligence continues to develop rapidly – with each update, nervous networks work better with texts, Henvers is not only static, but also dynamic images and music. The question inevitably arises: can they change the creators?

According to data research One third of all representatives of creative industries carried out by the High Economic Culture Research Institute plans to use AI in the future. Artificial intelligence also helps to help to help to accelerate routine work, such as creating just a concept, sketching, simplify test hypotheses, and reducing the cost of processes: something that was used by an expert in the past, today you can do it free of charge with the help of nervous networks.

Experts acknowledge that artificial intelligence is not an opponent, but still an assistant. Experts who know how to use their neural networks are one step ahead of those who ignore them.

Creative industries are at the intersection of technology and art, and their developments are largely determined by the capabilities of new digital tools such as artificial intelligence, VR/AR, Metavsella and Web3.

“Creators who do not know how to work with artificial intelligence will remain behind those who learn to use it in their work. There is no competition of an artificial intelligence – if some abilities with others have competition. And if a person does not follow tendencies and pumps their skills, he probably makes less demand.”

He can do the nervous network from the creator by the joint author of his work, but he could not find an art object from scratch, because he managed it, constituting him a vector. Obviously, there is nothing to worry about about the creators so far: at the current stage of their development, artificial intelligence cannot compete with them.

Employers They say Designers (65%) use the growth of demand for creative experts who effectively use the abilities of artificial intelligence in their professional activities (65%), less than others (41%), and in solid studies (36%). Approximately one -third of all representatives of creative industries plans to use AI in the future.

Considering the interest in state, work and society to creative industries, they will continue to develop rapidly. So far, every industry is still a very narrow world, which is quite difficult to enter. However, those who are successful will be able to benefit from both their creativity and their recognition. The demand for creative experts in the market is great – you just need to catch one wave.