More than half of the Russians participating in the survey – 54% – do not close paid subscriptions, hoping that they will use it later. This has been proved by the results of a survey conducted by VTB Bank, which entered the Gazeta.ru’s broadcast office.
Other popular reasons, discount or bonus (24% of the participants) fear of losing and ignorance of how to stop borrowing (16%). One quarter of the respondents are afraid of losing a discount, a fifth part – they don’t just notice regular writing, 13% admits that they don’t want to deal with connection -cutting nuances.
The problem of subscription management is relevant: more than one -third of the participants have two or three active subscriptions, the other quarter – one. At the same time, he has encountered unexpected payments for the services he does not use, and 33% of the participants acknowledge that such manuscripts occur two to three times a year.
The most unused, but paid subscriptions are associated with online cinemas-46% of the Anket participants continue to pay for them. Second, there are multi -service packages (39%) on the third music platforms (28%). In addition, leaders in the number of forgotten subscriptions were cloud warehouses (17%), game services (13%), fitness practices (10%), training platforms (8%) and subscription to digital media (6%).
The Russians’ financial losses may be important from forgotten subscriptions: 39% of the survey participants spend between 300 and 500 rubles per month. In Moscow, the situation is more acute: 8% of the capital residents lose 2 thousand to 5 thousand rubles per month due to a wide range of paid paid services.
Regional features also manifests itself: Muscovites, Unused Fitness Applications (15%) and St. They pay more frequently for inhabitants (16%) in St. Petersburg and Leningrad region.
1.5 thousand Russians participated in the survey. The questionnaire implied the multiple values ​​of the answers.
Previous users criticized Telegraph to implement paid services.
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Source: Gazeta
Ben Stock is a business analyst and writer for “Social Bites”. He offers insightful articles on the latest business news and developments, providing readers with a comprehensive understanding of the business world.