“Inspection and Acting”: How do volunteers develop in Russian companies? Corporate Volunteer Investing in the Russian Company brand has become a company way 12.03.2025, 16:31

General interest

According to the results of the same nafi study, the most popular areas of corporate volunteering are patriotic and environmental volunteering, help and financial assistance to those who need. Such initiatives are implemented by 33% of companies. 30% of the companies include employees for the volunteer of activity and helps to carry out mass, cultural or sports activities.

Voluntary activities in Russia were very honored. Today, 82% of the inhabitants of the country are sure that the state and the population should work together on the solution of social important problems, including the volunteer form. The business is increasingly connected to more voluntary projects: companies place voluntary initiatives in the corporate culture and attract their employees to volunteer.

And employees of companies show real interest in voluntary activities. Therefore, it is widespread that participation in corporate voluntary projects among the employed Russians positively affects both employees and companies that apply such initiatives. This position is shared by 91% of the citizens working.

One -third of the participants believes that participation in voluntary initiatives makes employees feel socially useful and necessary. Almost equal share of working citizens (29%) is confident that voluntary activity improves the general atmosphere and communication within the team. In addition, 22% of Russia’s employee residents see the driver voluntarily for the development of the company. 21% of the respondents are sure that voluntary initiatives strengthen the loyalty and confidence of employees to employer.

“The implementation of corporate volunteering programs is of course a new form of investment in the personnel and brand of the organization. Participants in such applications confirmed that the communication within the team was strengthened as a result of common voluntary activities, teamwork and soft skills developed and loyalty to the employer increased and his loyalty to the employer increased ” – – Quotation Nafi Irina Gilderandt Analytical Center is in the results of a research of the direction of strategic projects.

Do good

Volunteer projects, one of the largest companies that were not decades, can be called Rusal and En+.

“During the 14 years of work,“ simply helping ”has become a certain indicator of people. If you are a volunteer, you cannot be a bad person. It becomes a part of your volunteering identity, the desire to help – your life order and the community of corporate volunteers are close people that you are in contact with almost every day ” – Speaking Rusala Social Programs Center Program Director Anastasia KOVENKİN.

More than 4,000 Rusala employees are now participating in voluntary activities in environmental or donor activities and enabling entertainment activities and system public projects in cities. Federal funds are in question to work with the latter: Expert assessments help volunteers to systematize the activities of volunteers much better.

Rusala Corporate Volunteering is today in dozens of projects covering various fields: philanthropy, cultural, education, research activities, helping social institutions, environmental and environmental work and care of animals. All these areas are prioritized for aluminum retention and are fixed in a sustainable business development strategy until 2035.

Since 2011, the company New Year Marathon “Believe in a miracle, we are doing a miracle!” This is one of the Russian volunteer shares of Rusal, which is the communication between the volunteers and wards of the social institutions that plan joint activities for the next year.

One of the prominent projects of 2023 was Good Boomerang, which was implemented by Rusal in the village of Tayzhny. The team created a charitable aid center by repairing and equipping the buildings in the Village Council. As a result, the center has not only become a place of attraction for the residents, but also a safe and comfortable area in the village.

In Achinsk, a project aimed at supporting children in fixed treatment was launched. Thanks to Won Grant, the volunteers of the company were able to improve the psychological state of small patients in a medical institution.

Fourth start

In order to maintain voluntary projects in various regions of Russia, grants are created through educational activities, environmental actions, voluntary and financial literacy courses.

In 2004, Rusal’s founder Oleg Deripaska became one of the first entrepreneurs in Russia, which provided systemic support for social volunteering. Thanks to the initiative, the Social Programs Center (CPS) Aid Foundation, which supports social important projects, was established. In 2013, in the initiative of Deripaska, the volunteer program was created “help simple, and the“ inspiration and ACT ”project emerged in 2022. It aims to support corporate voluntary initiatives and support more than 120 voluntary projects from more than one and a half dozen for two years. For example, in cooperation with the Foundation’s Foundation, the alternative future program has been developed based on the principles of plays role games. Volunteer player equipment meets adolescents from orphanages such as professional orientation and health.

The other day, Russian announced the launch of the fourth grant competition for corporate volunteers. Support will be obtained by projects aimed at encouraging social institutions in regions under the responsibility of companies. The competition is implemented as part of the “Help Simple” program and is designed to engage in the socially active employees of Rusala and EN+.

The competition provides three nominations. The Time Time Time Time is discussing projects that have become imitation examples for three years of the existence of competition and are currently ready for expansion or reproduction. The “Dream Team” is the initiatives of volunteers regarding the development of voluntary community with demands and proposals in the field of ideas of education voluntary competencies and commands. And the third nomination is the “Ambassadors of the Changes”. Non -profit organizations, social institutions, specially protected natural regions participate in long -term cooperation projects. Candidate has focused on the development of existing partnerships or the emergence of new ones that solve emergency social and environmental problems.

“The idea of ​​competition is to support the initiative employees in their desire to change the situation in our responsibility. This year, the amount of grant has increased – the company will support projects with a budget of 80 thousand rubles. We double the number of applications sent every year and the number of ideas supported. ”

Today, Rusala’s institutional volunteering is dozens of projects covering various spheres: philanthropy, cultural, education, activity, aid to social institutions, environmental and environmental studies, maintenance of animals and much more.

Acceptance of applications will take until 31 March. The winners of the competition will be announced earlier than April 21, 2025.

What are you thinking?

More than one -third of Russian companies (39%) implement corporate voluntary projects. Proved with these results research Nafi analytical center. According to the survey, employees among the state companies and budget organizations offer more frequently to participate in voluntary activities (54% against 28% among private companies). Regularly and systematically, 18% of companies contain personnel voluntary activities and 21% are chaotic from time to time. Corporate volunteering is becoming a new form of investment in the Material of Gazeta.ru – Russian organizations brand.



Source: Gazeta

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