RWB (United Company Wildberries & Russ) became the premium partner of CSKA Professional Football Club, according to the company’s press service reports.
As part of the joint work, the parties will apply marketing activations using RWB’s advertising capabilities.
In addition, the RWB logo will appear in the form of PFC CSKA and on the media hills of the Web Arena.
Football Club General Manager Roman Babaev said, “As part of the United Company, the consolidation of the two flagship brands will allow us to use all the vehicles available to promote the CSKA PFC brand,” he said.
According to RWB General Manager Robert Mirzoyan, thanks to Wildberries and Russian, the company will be able to attract more attention to one of the main internal football clubs.
“We are pleased to be PFC CSKA’s partner and to contribute to the popularization of a healthy lifestyle together,” he said.
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Source: Gazeta
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