Russia’s online video services market retains growth potential

Despite the slowdown in the growth of the domestic market of online cinemas, there is potential for development in the country. Research analytical agency “TMT-Consulting”. This is because only 20% of households currently use online video services.

According to the agency’s research, the biggest growth in the first half of 2022 was the services owned by telecom operators, this figure increased by 46% to 7 billion rubles. Non-operator services in Russia grew by 29% in revenue for the half-year, reaching a volume of $25.6 billion.

Among telecom operators-owned online cinemas, the growth leader was KION, which is part of the MTS group with a growth rate of 123%. “A key advantage of Kion is the production of its own content in the KION Originals series,” the report says.

In contrast, the dynamics of Wink, owned by Rostelecom, reached 47%. The revenue from this platform resulted from the introduction of new subscription types with other video services (Start, Amediateka, more.tv, Kinopoisk) and the addition of Wink access to packages with mobile communications.

The leader in another segment was Kinopoisk, part of Yandex: it pushed ivi out of the top spot and doubled its own revenue in the first half of the year compared to last year.

In general, the growth of the segment amounted to 29%, slowed down by almost half, primarily due to the separation of foreign platforms of Netflix and Megogo, reaching 25.6 billion rubles. The top three also included ivi (+9%) and okko (+24%). But analysts noted that if it loses ivi in ​​the advertising segment, then okko increases its dynamics accordingly.

The agency’s analysts note that problems with foreign innovations in movie theaters and federal TV channels, the development of digital ecosystems, and partnerships in the industry are helping the market stay afloat. Analysts say that among negative factors for the market, Western gamers flock to pirate video services due to the departure, weakening of the fight against piracy and falling promotional costs of some online cinemas.



Source: Gazeta

Popular

More from author

The capital of Karabakh was connected to the energy system of Azerbaijan 00:02

The administration of Azerbaijani President Ilham Aliyev announced that the capital of Nagorno-Karabakh, Stepanakert (Azerbaijani name Khankendi), was transferred from the Armenian energy system...

Real Madrid was defeated by Atletico Madrid and lost its leadership in La Liga 00:01.

The sixth round match of the Spanish Championship, where Atletico hosted Real Madrid, ended at the Madrid Metropolitano Stadium. The match ended with...

Toluca v America | September 24, 2023

Live resultsLatest newsTransfersThe competition InfoClassificationCompetitions and resultsLatest newsEquipmentBarcelonaReal MadridAtletico MadridValenciaSevillePlayersAntoine GriezmannKarim BenzemaLuis SuarezMemphis DepayEden HazardUEFA Champions League InfoClassificationCompetitions and resultsLatest newsFresher footballEquipmentManchester UnitedReal MadridJuventusBarcelonaPSGPlayersLionel...

It was said that the information regarding the evacuation of the population in Crimea was fake 09.24.2023, 23:57

Oleg Kryuchkov, information policy advisor to the president of Crimea, said that information about the alleged beginning of the evacuation of the population from...