The head of the Association of Internet Commerce Companies (AKIT), Artem Sokolov, said that in retail there are mostly fake clothing, accessories and perfumes of world brands. His words are instructive RIA Novosti.
“The most difficult thing to counterfeit is electronics. They have identification numbers,” the expert said.
Sokolov also reminded Russians of the advantage of online trading: the customer can always reject the goods within seven days from the date of receipt.
According to AKİT, in 2023, copyright owners sent 610 thousand requests to marketplaces due to counterfeit goods. Only half of these cases were verified. As a result, nearly 1 million product cards were blocked.
Retailers around the world have long tried to combat fake products, but counterfeit goods still find their way onto the shelves of online stores and brick-and-mortar stores.
“As long as it is profitable for someone to counterfeit something, as long as this activity has an economic impact for the buyer, for example, it will continue,” Sokolov said.
There was before that too clarified the amount of start-up capital required to enter the market. It turns out that to start such a business you will need from 50 to 100 thousand rubles.
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Source: Gazeta
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