The sign of the first Leroy Merlin hypermarket in Mytishchi was changed to Lemana PRO. This is what he writes about RBC.
It is stated that the hypermarket in Mytishchi is the first store of the chain opened in Russia in 2004. The decision to rebrand was made after the French owner of Adeo hypermarkets left Russia.
A new sign appeared at the hypermarket at night. A total of 50 stores of the popular chain in Russia will be renovated by the end of 2024. The full rebranding will be completed in 2025.
“The Lemana PRO chain stores are undergoing an active rebranding process. It will be implemented in stages, including changing store signs, employee uniforms and other elements of the new corporate identity. The company noted that the new brand is integrated into all communication and advertising materials.
In June, it was learned that Leroy Merlin was in Russia. will take its place Name it “Lemana Pro” by the end of 2024. In March 2023, the French company Adeo, owner of the Leroy Merlin brand, announced its intention to transfer the management of the company in the Russian Federation to the local government. The transfer of operational control took place last year.
Previously Lemana PRO started updated loyalty program.