According to the bank’s press service, Alfa-Bank and Spartak football club signed a partnership agreement.
The signing of the agreement at the Lukoil Arena stadium was attended by Alfa-Bank Deputy Chairman of the Board of Directors, Director of Large and Medium-Sized Enterprises Vladimir Voeikov and FC Spartak General Director Oleg Malyshev.
Oleg Malyshev stressed that Spartak fans will now be able to receive more privileges from Alfa-Bank.
FC Spartak fans with Alfa-Bank cards will be able to get cashback for purchasing tickets for matches from the bank’s app, as well as for purchasing products from the club’s official store and the stadium’s food courts, he said.
As Voeikov noted, the agreement with Spartak is an important part of the development of Alfa-Bank’s sports strategy.
“Becoming a partner of the country’s most popular sports team and supporting football is a logical continuation of this strategy and an important milestone in the development of Russian sports,” he said.
Voeikov added that Alfa-Bank also supports the Russian Biathlon Union, the Media Football League, the All-Russian Rhythmic Gymnastics Federation, the Russian Surfing Federation and the Russian Cycling Federation.
Alfa-Bank will also open a VIP lounge at the stadium with a kitchen and the best view of the playing field.