In 2023, chicken will become the most popular type of meat in large Russian restaurants. 41% of visitors chose it. This is stated in a study conducted by analysts of the service for automating document flow in restaurants DocsInBox (available from socialbites.ca).
Beef (24%) and red fish (19%) came in second and third. Pork ranked fourth in popularity (9% of restaurant visitors), and white fish ranked fifth (4%). Lamb was the least popular product among Russians; only 3% of restaurant guests ordered lamb in 2023.
“Chicken is the most popular meat not only in Russia, but also in the world; chicken is the most popular meat in 70 countries around the world. If we talk about the share of meat in consumption in Russia, chicken is also the leader here. According to the study, the share of chicken meat in total consumption is the largest, which is 44.3%.
The top 10 regions with the highest chicken consumption included Bryansk, Smolensk, Tomsk, Omsk, Oryol, Ivanovo, Nizhny Novgorod and Moscow regions, the Trans-Baikal Territory and Adygea.
The study was conducted in July 2024. Experts analyzed purchases of 10 thousand restaurants from 69 regions of the Russian Federation, starting from the Far East and ending with Kaliningrad.
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