Afisha offers Russian cinemas the opportunity to run successful marketing campaigns that increase online ticket sales and stimulate the development of the industry. The company’s general director Ilya Altshuler announced this at the congress of the Association of Cinema Owners in Sochi.
At a roundtable with representatives of online platforms and aggregators, Ilya Altshuler talked about the new capabilities of Afisha.
He noted that today, on its 25th anniversary, the Afisha company has become not only the largest lifestyle media, but also, above all, a full-fledged e-commerce project, represented in 250 cities of Russia.
Ilya Altshuler emphasized that the company helps with movie selection and ticket purchases in 800 cinemas in the country.
The CEO listed the development of joint sales channels and joint promotions as important areas.
He stated that by integrating new tools, Afisha has made going to the cinema more convenient and accessible for the user.
Altshuler noted that over the past two years, the Afisha team has redesigned all platforms, with the aim of returning to the “classic” red color for the company, as well as introducing a system of smart recommendations based on anonymized browsing and purchases. users’ history.
“Afisha” develops sales for new types of events and pays special attention to cinema – within the framework of “Afisha Daily”, one of the most popular media in the country, it publishes cinema news, publishes film selections, reviews, interviews, expert articles Altshuler, also information about film premieres and film festivals gave.
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Source: Gazeta
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