After the difficult years of the pandemic, the global tourism industry has recovered and is showing record results. writes about this “Kommersant” citing data from industry bodies and corporate reports of the largest market players.
According to a study by research company Phocuswright, the total turnover of the global tourism market has already exceeded the pre-pandemic period of 2019, approaching 2 trillion dollars.
“We can now say that the epidemic has been overcome,” said Charuta Phadnis, vice president of the company.
Marriott CFO Kathleen Oberg explained that the rapid growth was due to high pent-up demand, with tourists “taking revenge” during the lockdown. The recovery is also confirmed by the financial indicators of giants such as Aena, IAG and Lufthansa, whose profits increased by 1.5-2 times.
The leader in tourist flow in 2023 was Europe, with 700.4 million visits, or 54.5% of the world figure. High growth rates are also observed in Asia due to the resumption of tourism from China.
According to forecasts of the UN World Tourism Organization, the majority of market participants (67%) expect a further increase in tourist flows. Only 6% of respondents predict a slowdown.
Before that, it was known how much Russia was. acquired Tourism in 2023.
Previously in Egypt said about the role of the country for Russian tourists.