In the period from March 6 to March 10, 2024, jewelry sales in Russia almost doubled. This is evidenced by the work of SOKOLOV, socialbites.ca has a copy.
From March 6 to March 8, online retail sales volume increased by 85% compared to the same period in 2023. However, the biggest increase was recorded on the weekend after the holiday; On March 9 and 10, the figure increased by 2.5 times annually. The busiest day was March 7, which accounted for 29% of total holiday purchases from the 6th through the 10th. At the same time, the sales amount for all days exceeded 2 billion rubles.
The jewelery chain noted that earrings and rings were the leading jewelery purchased on March 8.
As analysts note, most often customers prefer products without additional parts; In second place in terms of popularity is jewelry with cubic zirconia. Among the precious stones, diamonds, topazes and garnets are most in demand, while silver is preferred among metals.
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