In 2023, Russian advertisers invested 900 million rubles to promote their goods and services on the social network Instagram (the owner of the company Meta is known as an extremist in Russia and is banned). A representative of Roskomnadzor reported this to the magazine “Vedomosti”.
This budget volume is taken into account in the Unified Register of Internet Advertising (ERIR), the operator of which is the specified department.
The income of major bloggers on Instagram in 2023 increased by 35% compared to 2022, according to data from the Association of Bloggers and Agencies (ABA), a self-regulated organization that unites agencies Wildjam, Didenok Team, Insight People, Perfluence, Blacklight and others.
According to ABA, the entire influencer marketing market in 2023 showed significantly higher growth rates than the Instagram advertising segment, reaching 30 billion rubles, an increase of 90%.
The Association for the Advancement of Interactive Advertising does not yet have a forecast for this market for 2023.
Before this, in March, information emerged that male bloggers were working freelance I started making money more women. Addressing this issue, researchers also noted that the most popular professions among male freelancers are programmer, consultant, blogger and recruiter. Less often – teachers, administrators and couriers. The most common professions among women are blogger, salesperson, teacher, manager, recruiter and consultant.
Previously daughter Timati repeated Trending with the song “My Marmalade” by Katya Lel.