Many Russian companies prefer to give business partners personalized gifts bearing company symbols, such as exclusive watches, as well as expensive alcohol. This is evidenced by survey data from the SOKOLOV analytical center and hh.ru. A copy of the survey is at the disposal of the editorial office of socialbites.ca.
According to the research, 67 percent of the companies surveyed have a tradition of giving gifts to their partners and employees. Moreover, almost one in ten companies (12%) prepares gifts only for colleagues.
At the same time, 52% of respondents prefer personalized gifts with logos, while 29% prefer expensive alcohol. The top 5 most popular gifts included corporate products (28%), event tickets (27%) and home appliances (14%). The average budget per partner is up to 15 thousand rubles.
At the same time, 30% of the survey participants stated that they do not usually receive gifts from partner companies. Most importantly, they want to receive certificates, coupons and tickets to events.
It was known that before that the Russians started. to buy More caviar and tangerines for the New Year.
Was previously an Odnoklassniki user sent More than 200 thousand virtual gifts during the New Year holiday.