Traditional holiday sales in 2024 were lower than usual, causing dissatisfaction among buyers due to limited discounts covering only certain product categories. This was reported by “Hit the primer”.
According to Rosstat, inflation in Russia was at 7-8 percent in 2023. This significantly reduced the purchasing power of the population in an environment where real incomes were stagnant. In addition, the institution writes that banks under pressure from the Central Bank have tightened their loan issuance.
Under these conditions, manufacturers and retailers are forced to limit price increases to avoid a sharp drop in demand. Many companies have already reduced profit margins by focusing on buyers who are less able to pay, according to economist Svetlana Kazantseva.
Another reason is the increasing distrust of citizens towards the announced discounts. According to the survey, 46% of respondents believe that they are being imitated simply by price reductions. Finally, as more and more commerce moves online, the number of offline stores and traffic to shopping malls is decreasing. The publication concludes that renting space in such conditions becomes unprofitable for many people.
However, serious discounts of up to 50-80% continue on clothing, shoes, children’s and sports products. Fitness centers attract customers with “two years for the price of one” offers.
Experts recommend monitoring the prices of the goods of interest in advance to distinguish real discounts. You should not buy things that are very trendy and will quickly become outdated. Note that any product can be returned within two weeks, according to the release notes.
At the end of December it became known what the New Year’s discounts of car dealers were offered To the Russians.
Russians before become Order goods from abroad more often.