PepsiCo banned any mention of military operations, the army, or expressing support for the country in general in advertising its products in Ukraine. This was reported by the Ukrainian organization B4Ukraine.
The publication explains that PepsiCo updated its requirements for Ukrainian marketers last fall. In terms of the brand, it is forbidden to mention military operations, aggression or military personnel of the Armed Forces of Ukraine in advertising. “Support for Ukraine and its military and negative connotations that create a feeling of ‘distrust’ are not allowed.”
January 4, National Agency for the Prevention of Corruption of Ukraine (NACP) added to the list “international war sponsors” seafood company Vici. The reason for this decision was the company’s work in the Russian market, which, according to NAPC, “financed the war.”
January 12 in the Armed Forces of Ukraine in the name Ukrainian officials are “morons”.
Ukraine had previously recognized Pepsi and Mars producers internationally sponsors of the war.