During the New Year holidays, Russians spent 11 times more on online subscriptions than a year ago. This is evidenced by the analysis of transactions of Pochta Bank customers; A copy is in the possession of socialbites.ca.
The most popular services were online cinema, online games and music subscriptions.
The average bill for digital entertainment decreased by 10% to 479 rubles. Additionally, spending on going to the movies increased by 40%. The average ticket price increased by 15% to 392 rubles.
Analysts noted that the reasons for the increased interest in online entertainment at the beginning of 2024 are cold weather and the development of digital services.
In an environment of increased spending on entertainment content, Russians’ spending on fitness centers and sports clubs, on the contrary, decreased by 20% compared to last year during the last holidays, and the average amount of such purchases did not change significantly and amounted to up to 1,711 rubles.
In addition, the total payment volume for museum and exhibition tickets during the holidays decreased by 20%, increasing the average bill to 457 rubles. For entertainment in city parks and fairs (skating rinks, carousels, food, etc.), bank customers paid the same amount as last year, but the average bill increased by 20% (1,062 rubles).
They started before this gazeta.ru/social/news/2024/01/09/22077739.shtmlgazeta.ru/business/news/2024/01/10/22075219.shtml” target=”_blank”>known The most popular holiday destinations for Russians during the New Year holidays.
Previously, Russians answered the question of whether they had time to rest during the New Year holidays.