Over the past two years, Russians have become less likely to trust online reviews; The percentage of citizens doing this dropped from 81% to 72%. This is evidenced by the joint work of Wildberries and the NAFI Analytics Center. TASS.
It is stated that the reviews continue to be in demand and attract great interest. 83% of buyers read them all the time, and 16% read them periodically. Moreover, since 2021, the share of buyers leaving reviews on their purchases has increased from 35% to 80%.
The reason for the decline in trust in reviews is said to be the explosion of fake reviews that are indistinguishable from real ones. According to marketplace customers, half or more of the reviews are fake.
According to the survey, Russians began to leave positive comments more often, and the number of those who left only such comments increased by 10%, while the number of those who left only negative comments decreased by 4%.
1.6 thousand adult Russians who shop online from all regions of the Russian Federation participated in the survey.
Formerly a resident of Kostroma mercenary According to reviews on the Internet, 1 million rubles for a non-existent car.
Previously recognizedRussia’s largest marketplaces will form a Digital Platforms Association.