Adidas and Reebok started selling under the ASP brand in Russia 16:31

Ilya Komissarov, head of the marketing department of Lestate (which developed the ASP network), said: TASSThe first ASP store, featuring products of the Adidas and Reebok brands, was opened in Moscow on December 9.

Before that, he told the agency that an ASP store would be opened in the Belaya Dacha store.

“At 10:00 the store opened its doors and is operating normally,” Komissarov said.

It was recorded that the total retail area of ​​the store was 1,014 thousand square meters. m, only Adidas and Reebok brands are displayed.

According to Komissarov, there are currently 768 products in the store, the range will expand, but the number of brands will not change.

Additionally, the head of the marketing department talked about plans to open new stores, but the dates and locations of the new retail facilities have not yet been announced.

Previously Lestate will be developed A network of Adidas and Reebok products under the ASP brand in the Russian Federation.

Previously the majority of Russians reportedNot waiting for the return of Western brands.



Source: Gazeta

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