In October-November 2023, the number of vitamin purchases of Russians increased by 9 percent compared to the same period last year. At the request of socialbites.ca, these statistics were provided by the press service of the Check Index resource of the OFD Platforms company.
The average drug bill increased by 7% during the year, reaching 510 rubles. Most often, Russians buy vitamin C and ascorbic acid, multivitamins and universal vitamin complexes, as well as vitamin complexes for women. More and more medicines were purchased online: demand on the Internet increased by 58% year on year.
Experts of the resource note that this autumn Russians are buying vitamins more often due to the epidemiological situation with an increase in viral diseases.
The study was conducted based on analysis of 55-57 million cash register receipts obtained from more than 1.1 million online cash registers in Russia. The period considered was from November 15 to November 30, 2023 and 2022.
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