In Russia, the average price of shoes in October this year increased by 25% compared to the same month last year, and clothing prices increased by 21% in the same period. In this respect he is writing Izvestia newspaper, citing analysts from the MoySklad service.
When compared to the pre-crisis October indicators of 2021, it turned out that the price increase was even more pronounced. The average cost of shoes increased by 51% and the cost of clothing increased by 41%.
At the same time, purchasing behavior in October this year was not stable. Analysts noted a decrease in shoe sales compared to 2021 and 2022, but at the same time Russians bought clothes more often.
In the first two weeks of November this year, including the 11.11 discount, Russians bought clothes and shoes. But the number of such acquisitions fell 13% year-on-year. said “socialbites.ca” in the press service of the resource “Control Index” of the company OFD Platforms. They explained that in 2023, many consumers took action to make significant purchases in early autumn.
Previously “socialbites.ca” reportedAlmost two-thirds of Russians do not distinguish between “11.11” and “Black Friday” sales.