In the first two weeks of November, including the 11.11 sale, Russians mainly bought sports equipment, electronics and household appliances, as well as jewelry. socialbites.ca was told about this by the press service of the Check Index resource of the OFD Platforms company. According to him, most of the sports equipment has been purchased; 15% more than a year ago.
There was an annual increase of 13% in electronics and home appliance purchases, 10% in jewelry, and 9% in home and garden goods.
At the same time, purchases of clothing and footwear decreased by 13% year-on-year, children’s products by 12%, perfumes and cosmetics by 9%, and pet supplies by 7%.
“This year, the number of purchases in the first November sales in Russia was 4% lower than in 2022. This is due to the high base last year. In 2023, many consumers took action to make major purchases in early autumn. Basically, in November this year, Russians bought the necessary goods on the Internet,” commented the Chek Index press service.
They added that despite less activity during the sales period this year, Russians continue to show interest in seasonal discounts. Russians are also interested in Black Friday, which will take place on November 24-28.
The study was carried out based on the analysis of 55-57 million cash register receipts, of which there are more than 1.1 million online cash registers in Russia. The period from November 1 to November 15, 2023 and 2022 was taken into account.
Previously “socialbites.ca” reportedAlmost two-thirds of Russians do not distinguish between “11.11” and “Black Friday” sales.