The total turnover of the online school market in 2023 increased by almost RUB 50 billion annually. At the same time, 904 million people went to the esoteric niche, which allowed the direction to enter the 5 most popular courses in Russia. This is evidenced by a study by the GetCourse platform and Tochka Bank; a copy is at the disposal of the editorial office of socialbites.ca.
Overall, the total turnover of online schools on GetCourse in 10 months reached ₽125 billion, an increase of ₽30 billion compared to 2022. The research states that the average monthly turnover of companies in the education sector increased by 29%.
Courses in the “Vocational” sector are leaders – their turnover in October exceeded ₽2.5 billion. This category includes trainings that allow you to work as an employee or freelancer. The most popular courses are coaching.
In second place is the field of “Health” with a turnover exceeding ₽1.3 billion rubles. This includes online schools on nutrition, therapeutic massage and other techniques.
This is followed by “Psychology” and “Earnings” with revenues of over ₽1.3 billion each. The first category is dominated by child psychology courses, and the second category is dominated by entrepreneurship education.
After esotericism, the following areas showed the highest results in terms of turnover: “Financial Literacy” (₽739 million), “Hobbies” (₽625 million), “Fitness” (₽412 million), “Relationships” (₽244 million) and “ Astrology.” (₽195 million).
Before this it was known how changed Online education market in Russia.
Russians before explainedhow to avoid encountering “information gypsies” when purchasing online courses.