“We will open all restaurants in two months” What is known about the new McDonald’s in Russia

No time to read?
Get a summary

Alexander Govor, the new owner of McDonald’s business in Russia, talked about plans to expand the fast food restaurant chain to 1,000 locations across the country. The businessman said this in an interview. forbesReleased on Friday, June 3rd.

“We have a challenging and ambitious plan – to open all the chain’s restaurants in two months,” Govor said.

According to him, 840 points are ready to start again. “Seven more points were registered, but not operational in the Moscow region, a few further, in central Russia. By the end of 2022, about 20 more restaurants could open.

“My global plan is to expand the nationwide network to 1,000 restaurants in the coming years.”

He added that the final decision on a new name for the brand will be announced by mid-June, adding that several options have been selected and registered.

Respectively, “Moscow 24” Citing a company source, the former McDonald’s restaurants will allegedly be called “Dominis”.

However, the company denied this information. “We haven’t officially announced anything to anyone yet. A new name is being developed, everything is in the process. [Заявление будет] In the near future,” commented the company’s press service NEWS.RU.

leave to return

Recall that on June 2, the Federal Antimonopoly Service approved the petition of Alexander Govor’s Club-Hotel LLC to buy the Russian business of McDonald’s. At the same time, the seller can repurchase the asset at market conditions within 15 years.

On March 14, McDonald’s suspended 850 restaurants in Russia. Special military operation in Ukraine.

“The company, whose share in the catering market reached 7% on May 16, announced its withdrawal from Russia and sold the business to a Russian owner through the Ministry of Industry and Trade. The buyer was Alexander Govor. The chain will operate under a new brand and all employees will retain seats on “equivalent terms” for at least two years. TASS.

Signs with the old logo will be removed: the corporate yellow letter “M” will not remain in the brand in which the restaurants will operate, Oleg Paroev, the CEO of McDonald’s in Russia, said earlier. According to him, franchisees in the Russian Federation will also be offered to work under a new brand.

Russians’ favorite dishes at McDonald’s

Against this background, the research firm “Romir” I learned that with the departure of McDonald’s from Russia, the turnover of the fast food market has decreased significantly.

In the April 2022/April 2021 dynamics, fast food restaurants lost more than 20% of their revenue.

The study also lists McDonald’s products that are most popular among Russians. The most popular combination is french fries and cheese dip. This is confirmed by the data for the first quarter of 2022 – it is bought by 9.5% of all residents of the country. In second place is a cheeseburger – 7.2%. The third is Big Mac (5.9%).

Burgers are popular not only at McDonald’s, but also at other fast food restaurants. They are elected by every four Russians. In second place in popularity is French fries (22%). This is followed by sauces ordered by 19.3% of Russians, release notes.

No time to read?
Get a summary
Previous Article

Apple laptop may get support for a new accessory

Next Article

“McDonald’s” new name in Russia said