According to retailers and operators, Russians are increasingly buying electronics by borrowing money. This was published on the newspaper’s website. “News”.
MTS emphasized that loan demand is increasing. In October 2022, the share of this turnover in the operator’s retail network was 21.4%, while in October 2023 this share reached 34.5%.
Sergei Polovnikov, head of the Content Review project, believes that the increase in the amount of borrowed funds spent on purchasing electronics is associated with a sharp increase in the dollar exchange rate at the end of summer. According to him, from now on it “seemed logical” to buy on credit, because with such currency dynamics it could be cheaper even taking into account the interest on the loan.
Before that, it was known that the share of Russians’ purchases of household appliances and electronics from Chinese brands increased from January to September 2023, according to a study by Russian Standard Bank. grew up to 43%, which is 48% higher than the same period last year.
Chinese products have become the most popular among Russians. Domestic goods ranked second in preferences (29% of purchases), and European home appliances and electronics ranked third. Their share was 28%.
Formerly Central Bank of the Russian Federation raised key rate up to 15%.