Henderson retailer, which operates a chain of men’s clothing and shoe stores in Russia, states that there is an increase in demand from buyers under the age of 25. Another fashion trend is that Russians are buying increasingly baggy clothes, he said in an interview. TASS Henderson is the founder and main shareholder of Ruben Harutyunyan.
“We now understand how the demographics of buyers are changing; Our customer category under the age of 25 is growing. Among them, there is a 50 percent increase in sales,” said Harutyunyan.
The retailer also believes that customers are changing their lifestyles. If they previously bought Slim or Super Slim, they now buy Regular, looser clothes more often.
How showed Kokoc Group research shows that 30 percent of Russians are not ready to buy goods from the USA in the markets, 19 percent refuse to buy goods from the European Union, 15 percent do not want to buy goods from China and 13 percent do not want to buy goods from Turkey . . 23% do not consider purchasing Russian-made goods.
Kokos Group also asked whether buyers were willing to overpay for goods coming from abroad. Almost 46% of those surveyed said they were completely unprepared, while 22% believed there were enough Russian-made goods in the country.
Previously in Russia appreciated The decision of the Ministry of Finance to increase the contribution of companies leaving the Russian Federation to 15%.