ARM company, which bought the sports retailer Decathlon in Russia, is establishing a new chain of sporting goods stores called Desport. This has been reported TASS in the company.
The first Desport retail stores will open in December 2023. AWP stated that the product range will gradually be replenished with the new chain’s own brands as well as other well-known brands. The company also plans to open an online store in the near future.
As the company explains, the name Desport comes from the Old French word “desport” meaning “fun”, “game”. The word “sport” in many languages of the world comes from him. According to Mathieu Cobarrer, marketing director of the network, the name reflects the essence of the business: to inspire people to play sports and be physically active.
The agreement to purchase the Decathlon chain, which consists of 36 facilities in Russia, including 35 stores and a warehouse, was completed in September 2023. The deal was previously approved by the government’s foreign investment commission. ARM also owns the Mango franchise in Russia.
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